For SMB teams that need order import, inventory sync, and marketplace-specific tooling more than broad feed distribution, Salestio's store-native workflow keeps daily operations simple.
Review six reasons merchants move from Koongo to Salestio, plus balanced pros and cons so you can choose the multichannel stack that matches your priorities.
Quick Snapshot Comparison
At-a-glance comparison of key factors
| Factor |
Salestio
|
Koongo
|
|---|---|---|
| Best For | SMB/Mid‑market needing deep marketplace integration | Merchants wanting broad feed distribution to comparison engines |
| Preise | GMV tiers $37/$57/$74/$199 per month (20% off annually) | Tiered by product count and feeds (custom per country) |
| Integration Type | Two-way marketplace automation (listings, orders, inventory) | One-way product feed distribution |
| Bestellverwaltung | Full order import and status sync | Limited or manual order handling |
| Inventory Sync | Real-time two-way inventory sync | Feed-based stock updates |
| E‑commerce Integration | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Shopify, WooCommerce, PrestaShop, Magento |
| Support Style | Hands‑on, responsive | Self-serve + ticket support |
What Both Platforms Do
Core marketplace connection delivered by both solutions:
Both distribute products to channels. The choice is feed-based distribution (Koongo) vs. deep two-way marketplace integration (Salestio).
Side-by-Side Deep Dive
Detailed comparison of key business factors
Pricing & Cost Structure
GMV‑Based Full Integration Pricing
One predictable monthly tier based on sales volume includes everything listings, inventory sync, order management, marketplace features.
Product/Feed-Based Pricing
Pricing based on number of products and feeds. Best for broad channel distribution but less valuable for deep marketplace operations.
Integration Type & Depth
Deep Two-Way Marketplace Integration
Full API integration handles listings, inventory sync, order import, and marketplace-specific features like eBay Motors and Etsy personalization.
Feed-Based Distribution
One-way product feed export to many channels. Good for broad distribution but limited for marketplace operations.
Support & Customer Success
Hands‑On Marketplace Expertise
Direct access to a team with deep Amazon, eBay, and Etsy knowledge helping optimize listings, troubleshoot issues, and maximize sales.
Self-Serve Feed Management
Documentation and tickets for feed configuration; less hands-on guidance.
Use Case Fit
Marketplace Selling Operations
Built for merchants who sell on marketplaces and need full operational management inventory, orders, marketplace features.
Broad Feed Distribution
Best for merchants needing product visibility across many comparison shopping engines and advertising platforms.
Feature Comparison Matrix
Visual comparison with performance indicators
| Feature | Salestio | Koongo | Winner |
|---|---|---|---|
| Two-Way Order Integration | Marketplace orders import into storefront with status sync | Primarily outbound feeds; order handling is limited | Salestio |
| Inventory Synchronization | Real-time bidirectional inventory updates | Feed-based stock updates on a schedule | Salestio |
| Marketplace Depth | Amazon (16 regions), eBay (22 marketplaces + Motors), Etsy | Marketplace feeds without marketplace-specific automation | Salestio |
| Comparison Shopping & Ad Feeds | Focused on core marketplaces | Hundreds of comparison engines and ad channels | Koongo |
| Store-Native Experience | Native apps for major storefronts with admin integration | External feed dashboard with connectors | Salestio |
| Product Import to Store | Dedicated eBay->Shopify and Etsy->Shopify catalog import | Not available | Salestio |
| Etsy Personalization Support | Maps personalization notes into storefront metafields | Feed export only | Salestio |
| eBay Motors Compatibility | Supports KType/ePID fitment and Motors categories | Feed export without fitment automation | Salestio |
The 6 Reasons Merchants Choose Salestio
Why SMBs choose focused efficiency over enterprise complexity
Two-Way Integration
Full order import and inventory sync, not just one-way feeds.
Real-Time Operations
Near real-time inventory updates prevent overselling.
Marketplace Depth
Deep Amazon/eBay/Etsy features vs. generic feeds.
Store-Native Experience
Manage marketplaces from your store admin.
GMV-Based Pricing
Aligned to sales, not product counts or feed numbers.
Hands-On Support
Marketplace expertise to help you succeed.
Pros and Cons Side-by-Side
Honest assessment of strengths and limitations
Salestio
✅ Pros:
- Deep two-way marketplace integration (listings + orders + inventory)
- Store‑native apps across Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop
- Real-time inventory synchronization
- Full order management and import
- Marketplace-specific features (eBay Motors, Etsy personalization)
- Dedicated Product Import tools
⚠️ Cons:
- Fewer comparison shopping engines than Koongo
- Focused on Amazon, eBay, Etsy vs. broad feed distribution
- Not designed for advertising feed management
Koongo
✅ Pros:
- Very broad channel coverage (CSEs, ad platforms, marketplaces)
- Good for comparison shopping engine distribution
- Feed-based approach for many channels
- Supports advertising platforms (Google Shopping, etc.)
⚠️ Cons:
- Feed-based (one-way) vs. deep two-way integration
- Limited order management capabilities
- Less real-time inventory synchronization
- No marketplace-specific feature depth
- Less hands-on support
- No product import capabilities
💰 Pricing Comparison
Transparent vs. custom pricing models
| Tier | Salestio | Koongo |
|---|---|---|
| Entry Level | $37/month (up to $25K GMV, full integration) | Varies by product/feed count |
| Growth | $49/month (up to $100K GMV, full integration) | Varies by product/feed count |
| Scale | $74/month (up to $500K GMV, full integration) | Higher tiers for more products/feeds |
| Enterprise | $199/month (unlimited GMV, full integration) | Custom pricing |
| Setup Fees | None | Varies |
| Value Proposition | Full two-way integration, inventory & orders | Broad feed distribution to many channels |
🔧 Technical Specifications
| Specification | Salestio | Koongo |
|---|---|---|
| Data Sync Type | Bidirectional API integration | Feed-based export |
| Sync Frequency | Near real‑time | Scheduled feed updates |
| Bestellverwaltung | Full marketplace→store order import | Limited |
| Inventory Updates | Two-way real-time sync | Feed-based periodic updates |
| Marketplace Features | Deep marketplace-specific capabilities | Generic feed export |
🔌 Integration Capabilities
| Platform Type | Salestio | Koongo |
|---|---|---|
| E‑commerce Platforms | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Shopify, WooCommerce, PrestaShop, Magento |
| Marketplaces (Deep Integration) | Amazon, eBay, Etsy | Limited deep integration |
| Comparison Shopping Engines | Focus on core marketplaces | Google Shopping, Pricerunner, Idealo, many CSEs |
| Advertising Platforms | Not primary focus | Google Ads, Facebook Catalog, etc. |
📞 Support Options Comparison
| Support Type | Salestio | Koongo |
|---|---|---|
| Einarbeitung | Personal 1:1 setup guidance | Self-serve guides |
| Response Time | Same‑day (typical) | Varies by ticket queue |
| Support Channels | Email, chat, call | Email, tickets |
| Marketplace Expertise | Deep Amazon/eBay/Etsy knowledge | General feed management |
| Training | Included | Self‑serve content |
🎯 Salestio is Perfect If You:
Checklist to determine if Salestio fits your business
- Sell primarily on Amazon, eBay, and/or Etsy marketplaces
- Need two-way integration with order management
- Require real-time inventory synchronization
- Want marketplace-specific features (Motors, personalization, etc.)
- Use Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop
- Value hands-on marketplace expertise and support
Start your free trial and experience deep marketplace integration
Kostenlose Testversion starten💬 What Merchants Say
Real experiences from SMB merchants
"We switched from Koongo because we needed real order management and inventory sync, not just feeds. Salestio's two-way integration was exactly what we needed."
"The marketplace-specific features like eBay Motors and Etsy personalization give us a real competitive advantage that generic feeds couldn't provide."
"Koongo gave us wide feed coverage, but we needed two-way orders for Amazon and eBay. Salestio let our Shopify team run everything without learning a new dashboard."
Frequently Asked Questions
🔄 Switching from Koongo? We Make It Easy:
Simple, step-by-step migration process
Use Case Assessment
Confirm Amazon, eBay, and/or Etsy are your primary channels
Integration Setup
Connect marketplace accounts with full two-way integration
Product Migration
Migrate product data and configure marketplace-specific settings
Order Flow Setup
Configure order import and fulfillment workflows
Testing
Validate listings, inventory sync, and order round-trip
Optimization
Tune marketplace-specific features and automation
Timeline: Most migrations complete in 1–2 weeks.
Conclusion & Next Steps
Koongo offers broad feed distribution to many channels, while Salestio delivers deep two-way marketplace integration with full order management, real-time inventory sync, and marketplace-specific features.
If you're focused on marketplace selling operations (not just product feeds), Salestio is the better fit for most SMB merchants.
Ready for real marketplace integration?
Start your free Salestio trial and experience two-way marketplace management.