One Salestio plan covers Amazon, eBay, and Etsy together, with no per-marketplace licence and no separate app to buy for each channel. Need more? $9 per extra marketplace account, $5 per additional 1,000 SKUs. The same order-based plans apply on Shopify, BigCommerce, WooCommerce, Shopware and PrestaShop.
Review six reasons merchants move from Koongo to Salestio, plus balanced pros and cons so you can choose the multichannel stack that matches your priorities.
Quick Snapshot Comparison
At-a-glance comparison of key factors
| Factor |
Salestio
|
Koongo
|
|---|---|---|
| Best For | SMB/Mid‑market needing deep marketplace integration | Merchants wanting broad feed distribution to comparison engines |
| Pricing | Order-based plans ($29 / $79 / $199 / $299 per month, plus Custom) | Base plan (Free / €35 / €69 / €99, chosen by sync frequency) plus usage charges for extra items, orders, stores, and marketplaces; enterprise quote-only |
| Integration Type | Two-way marketplace automation (listings, orders, inventory) | One-way product feed distribution |
| Order Management | Full order import and status sync | Limited or manual order handling |
| Inventory Sync | Real-time two-way inventory sync | Feed-based stock updates |
| E‑commerce Integration | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Shopify, WooCommerce, PrestaShop, Magento |
| Support Style | Hands‑on, responsive | Self-serve + ticket support |
What Both Platforms Do
Core marketplace connection delivered by both solutions:
Both distribute products to channels. The choice is a feed platform billed as a base plan with usage stacked on top (Koongo) versus one order-based plan that includes Amazon, eBay, and Etsy with deep two-way integration (Salestio).
Side-by-Side Deep Dive
Detailed comparison of key business factors
Pricing & Cost Structure
One Order-Based Plan, Every Marketplace Included
Starter $29 (100 marketplace orders/mo), Growth $79 (500), Scale $199 (3,000), and Ultimate $299 (7,000), plus Custom — each one covering Amazon, eBay, and Etsy together. Extra orders are billed per order ($0.15 on Starter down to $0.04 on Scale and Ultimate) and capped, so the bill can't run away — imports pause at the cap until you upgrade. Only marketplace orders imported into your store count toward the quota — your own storefront orders don't.
Base Plan Plus Usage Charges
Koongo publishes Free, €35, €69, and €99 base plans that are chosen by sync frequency, then bills resources as usage on top — extra items, orders, stores, and marketplaces. The true monthly cost is usage-dependent, enterprise is quote-only, and the former Ultimate tier is no longer purchasable.
Integration Type & Depth
Deep Two-Way Marketplace Integration
Full API integration handles listings, inventory sync, order import, and marketplace-specific features like eBay Motors and Etsy personalization — on the same plan, whichever marketplaces you connect.
Feed-Based Distribution
One-way product feed export to many channels. Good for broad distribution but limited for marketplace operations, and each additional store or marketplace is another usage charge.
Support & Customer Success
Hands‑On Marketplace Expertise
Direct access to a team with deep Amazon, eBay, and Etsy knowledge helping optimize listings, troubleshoot issues, and maximize sales.
Self-Serve Feed Management
Documentation and tickets for feed configuration; less hands-on guidance.
Use Case Fit
Marketplace Selling Operations
Built for merchants who sell on marketplaces and need full operational management — inventory, orders, marketplace features. Scale ($199) and Ultimate ($299) add real-time sync, Amazon/eBay fee display, and refunded and bundle order import; above roughly 5,000 marketplace orders a month, talk to us about Custom.
Broad Feed Distribution
Best for merchants needing product visibility across many comparison shopping engines and advertising platforms.
Feature Comparison Matrix
Visual comparison with performance indicators
| Feature | Salestio | Koongo | Winner |
|---|---|---|---|
| Two-Way Order Integration | Marketplace orders import into storefront with status sync | Primarily outbound feeds; order handling is limited | Salestio |
| Inventory Synchronization | Real-time bidirectional inventory updates | Feed-based stock updates on a schedule | Salestio |
| Marketplace Depth | Amazon (20 regions), eBay (22 marketplaces + Motors), Etsy — all included in one plan | Marketplace feeds without marketplace-specific automation; extra marketplaces are billed as usage on top of the base plan | Salestio |
| Comparison Shopping & Ad Feeds | Focused on core marketplaces | Hundreds of comparison engines and ad channels | Koongo |
| Store-Native Experience | Native apps for major storefronts with admin integration | External feed dashboard with connectors | Salestio |
| Product Import to Store | Dedicated eBay->Shopify and Etsy->Shopify catalog import | Not available | Salestio |
| Etsy Personalization Support | Maps personalization notes into storefront metafields | Feed export only | Salestio |
| eBay Motors Compatibility | Supports KType/ePID fitment and Motors categories | Feed export without fitment automation | Salestio |
The 6 Reasons Merchants Choose Salestio
Why SMBs choose focused efficiency over enterprise complexity
Two-Way Integration
Full order import and inventory sync, not just one-way feeds.
Real-Time Operations
Near real-time inventory updates prevent overselling.
Marketplace Depth
Deep Amazon/eBay/Etsy features vs. generic feeds.
Store-Native Experience
Manage marketplaces from your store admin.
One Plan, Every Marketplace
Amazon, eBay, and Etsy on a single order-based plan — no per-marketplace licence and no usage charges stacked on a base fee.
Hands-On Support
Marketplace expertise to help you succeed.
Pros and Cons Side-by-Side
Honest assessment of strengths and limitations
Salestio
✅ Pros:
- One order-based plan covers Amazon, eBay, and Etsy — no per-marketplace licence and no usage lines to reconcile
- Deep two-way marketplace integration (listings + orders + inventory)
- Store‑native apps across Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop
- Marketplace-specific features (eBay Motors fitment, Etsy personalization) plus dedicated Product Import tools
- Every plan's worst case is capped at the next plan's price: Starter tops out at $79, Growth at $199, Scale at $299
- Published, self-serve pricing with a 14-day free trial on all paid plans
⚠️ Cons:
- Fewer comparison shopping engines and ad channels than Koongo
- Focused on Amazon, eBay, Etsy vs. broad feed distribution
- Marketplace orders are metered, so high-volume sellers move up the plan ladder (and above 5,000 orders/mo we move you to a Custom quote)
Koongo
✅ Pros:
- Very broad channel coverage (CSEs, ad platforms, marketplaces)
- Published base plans, including a free tier to start
- Plan is chosen by sync frequency, so low-frequency feeds stay inexpensive
- Supports advertising platforms (Google Shopping, etc.)
⚠️ Cons:
- Base plan plus usage charges — extra items, orders, stores, and marketplaces all add to the bill
- True monthly cost is usage-dependent, so it is hard to forecast before you run it
- Feed-based (one-way) vs. deep two-way integration
- Limited order management capabilities
- Enterprise pricing is quote-only, and the former Ultimate tier is no longer purchasable
- No product import capabilities
💰 Pricing Comparison: One Order-Based Plan vs Base Plan Plus Usage
Transparent vs. custom pricing models
| Tier | Salestio | Koongo |
|---|---|---|
| Starter | $29/month (100 marketplace orders/mo, all marketplaces) | Free or €35/mo base, chosen by sync frequency — usage charges for extra items, orders, stores, and marketplaces are added on top |
| Growth | $79/month (500 orders/mo, all marketplaces) | €69/mo base plus usage charges — Koongo does not publish an all-in price at a given order volume |
| Scale | $199/month (3,000 orders/mo, real-time sync) | €99/mo base plus usage charges — the former Ultimate tier is no longer purchasable |
| Ultimate | $299/month (7,000 orders/mo, real-time sync) | No published tier above €99 — enterprise is quote-only |
| Enterprise | Custom (unlimited orders) | Quote-only |
| Setup Fees | None | Not published |
🔧 Technical Specifications
| Specification | Salestio | Koongo |
|---|---|---|
| Data Sync Type | Bidirectional API integration | Feed-based export |
| Sync Frequency | Every 30 min on Starter, 15 min on Growth, real-time on Scale and Ultimate | Scheduled feed updates — sync frequency is what determines which base plan you buy |
| Order Management | Full marketplace→store order import | Limited |
| Inventory Updates | Two-way real-time sync | Feed-based periodic updates |
| Marketplace Features | Deep marketplace-specific capabilities | Generic feed export |
🔌 Integration Capabilities
| Platform Type | Salestio | Koongo |
|---|---|---|
| E‑commerce Platforms | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Shopify, WooCommerce, PrestaShop, Magento |
| Marketplaces (Deep Integration) | Amazon, eBay, Etsy | Limited deep integration |
| Comparison Shopping Engines | Focus on core marketplaces | Google Shopping, Pricerunner, Idealo, many CSEs |
| Advertising Platforms | Not primary focus | Google Ads, Facebook Catalog, etc. |
📞 Support Options Comparison
| Support Type | Salestio | Koongo |
|---|---|---|
| Onboarding | Personal 1:1 setup guidance | Self-serve guides |
| Response Time | Same‑day (typical) | Varies by ticket queue |
| Support Channels | Email, chat, call; priority email on Scale and dedicated support on Ultimate | Email, tickets |
| Marketplace Expertise | Deep Amazon/eBay/Etsy knowledge | General feed management |
| Training | Included | Self‑serve content |
🎯 Salestio is Perfect If You:
Checklist to determine if Salestio fits your business
- Sell primarily on Amazon, eBay, and/or Etsy marketplaces
- Want one order-based plan instead of a base fee with usage charges stacked on top
- Need two-way integration with order management and real-time inventory sync
- Want marketplace-specific features (Motors, personalization, etc.)
- Use Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop
- Value published pricing, capped overage, and hands-on marketplace expertise
Start your 14-day free trial — one plan, every marketplace included
Start Free Trial💬 What Merchants Say
Real experiences from SMB merchants
"We left a base plan that kept growing with usage lines. Now it's one number: around 250 marketplace orders a month, Growth at $79, no add-on meters."
"The marketplace-specific features like eBay Motors fitment and Etsy personalization give us an advantage generic feeds couldn't provide — and adding Etsy didn't change what we pay."
"Our Shopify team ran the whole migration without learning a new dashboard, and when a promotion doubled our order count the extra orders were billed at $0.08 each."
Frequently Asked Questions
🔄 Switching from Koongo? We Make It Easy:
Simple, step-by-step migration process
Use Case Assessment
Confirm Amazon, eBay, and/or Etsy are your primary channels, and run the free audit at /marketplace-health-check
Integration Setup
Connect your marketplace accounts with full two-way integration — every account is included in your plan, with no per-marketplace fee
Product Migration
We link your existing listings on matching SKUs instead of re-creating them, then configure marketplace-specific settings
Order Flow Setup
Configure order import and fulfillment so marketplace orders land as native store orders
Testing
Validate listings, inventory sync, and order round-trip during the 14-day free trial
Optimization
Tune marketplace-specific features and automation, and step up a plan only when your order volume calls for it
Timeline: Most migrations complete in 1–2 weeks. Migration assistance is included on any paid plan — see /migration for the full checklist.
Thinking about switching from Koongo?
Migration assistance is included on any paid plan: we link your existing listings on matching SKUs instead of re-creating them. Or have us run the whole move and the operations afterwards.
How migration works Get a free health checkConclusion & Next Steps
Koongo offers broad feed distribution and publishes Free, €35, €69, and €99 base plans chosen by sync frequency — but items, orders, stores, and marketplaces are billed as usage on top, so the monthly total depends on what you consume, and enterprise is quote-only. Salestio charges one order-based plan — $29, $79, $199, or $299 per month, plus Custom — with Amazon, eBay, and Etsy all included.
If you're focused on marketplace selling operations rather than feed distribution, Salestio gives you two-way orders, real-time inventory, and a bill with a known ceiling: every plan's worst case is capped at the next plan's price: Starter tops out at $79, Growth at $199, Scale at $299.
Ready for one plan that covers every marketplace?
Start your 14-day free Salestio trial — month-to-month, USD, cancel anytime, with no setup fees and no per-marketplace fees.