SMB teams that value transparent pricing, fast onboarding, and platform-native workflows often choose Salestio. Merchants looking for centralized order routing, shipping labels, and a single back office may gravitate to Selro.
Explore six reasons brands migrate from Selro to Salestio, plus balanced pros and cons so you can select the marketplace integration that matches your operations.
Quick Snapshot Comparison
At-a-glance comparison of key factors
| Factor |
Salestio
|
Selro
|
|---|---|---|
| Best For | Brands focused on Amazon/eBay/Etsy within Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Merchants wanting centralized order, inventory, and shipping dashboard |
| Pricing Model | GMV tiers $37/$57/$74/$199 per month (20% off annually) | Order-based plans ($99 for 500 orders, $149 for 1,500, custom beyond) |
| Annual Cost (Growth) | $547/year (<= $90K GMV tier) | $1,188+/year (≈500 orders/mo plan) |
| Marketplace Coverage | Amazon (16 regions), eBay (22 marketplaces + Motors), Etsy | Amazon, eBay, Etsy, Walmart, Google, OnBuy, and additional channels |
| Workflow | Manage listings and orders inside storefront admin | Operate from Selro's standalone dashboard |
| Implementation | Self-service in hours with guided onboarding | Managed setup and data migration (can take weeks) |
| Support | Marketplace specialists with same-day response | Ticket-based support with optional onboarding services |
What Both Platforms Do
Core multichannel functionality both platforms deliver:
Both reduce multichannel busywork; the decision is Selro's centralized dashboard with inventory & shipping versus Salestio's store-native Amazon/eBay/Etsy automation.
Side-by-Side Deep Dive
Detailed comparison of key business factors
Pricing: GMV Tiers vs Order-Based Plans
Transparent GMV Pricing
Salestio publishes simple GMV tiers: $37/mo (<= $30K GMV), $57/mo (<= $90K), $74/mo (>$90K), and $199/mo (unlimited) with 20% savings on annual plans and no order caps.
Order-Based Subscription
Selro pricing starts around $99/mo for 500 orders and scales to $149-$249/mo as order counts increase, with additional fees for premium modules and onboarding.
Workflow: Store-Native vs Central Dashboard
Manage Everything in Your Storefront
Salestio keeps marketplace listings, orders, and inventory inside the storefront admin, so teams continue using existing tools and automations.
Operate from Selro's Dashboard
Selro centralizes orders, inventory, and shipping in its own interface. Teams switch between Selro and the storefront to manage workflows.
Shipping & Fulfillment
Connect Storefront Shipping Apps
Salestio syncs orders to the storefront, allowing merchants to use existing shipping apps or carriers without new processes.
Built-In Shipping Labels
Selro offers shipping label creation, courier integrations, and order routing rules within its dashboard.
Feature Comparison Matrix
Visual comparison with performance indicators
| Feature | Salestio | Selro | Winner |
|---|---|---|---|
| Pricing Predictability | Published GMV tiers with optional 20% annual savings | Order-based pricing that scales with monthly volume | Salestio |
| Store-Native Workflow | Manage marketplaces directly inside Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Standalone web dashboard separate from storefront admin | Salestio |
| Marketplace Depth | Amazon (16 regions), eBay (22 marketplaces + Motors), Etsy | Amazon, eBay, Etsy plus Walmart, Google, OnBuy, and more | Tie |
| Inventory & Warehouse | Marketplace-focused stock sync | Advanced inventory, warehouse, and bundling features | Selro |
| Shipping Automation | Integrates with storefront shipping apps | Built-in shipping labels, courier integrations, and order routing | Selro |
| Product Import to Store | Dedicated eBay->Shopify and Etsy->Shopify import tools | Marketplace imports via Selro dashboard | Salestio |
| SMB Usability | Lean configuration with guided onboarding | Feature-rich dashboard with steeper learning curve | Salestio |
The 6 Reasons Merchants Choose Salestio
Why SMBs choose focused efficiency over enterprise complexity
Predictable GMV Pricing
Avoid order-based charges and publish costs upfront.
Fast Store-Native Onboarding
Launch in 24-48 hours without lengthy projects.
Global Marketplace Depth
Reach 16 Amazon regions and 22 eBay marketplaces plus Etsy.
Work Where Your Team Works
Manage everything inside Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop.
Dedicated Catalog Import
Migrate eBay and Etsy catalogs directly into Shopify.
Responsive Marketplace Support
Marketplace specialists answer questions the same day.
Pros and Cons Side-by-Side
Honest assessment of strengths and limitations
Salestio
✅ Pros:
- Published GMV-based pricing across Amazon, eBay, and Etsy
- Store-native workflow inside Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop
- 16 Amazon regions and 22 eBay marketplaces plus Motors
- Dedicated eBay->Shopify and Etsy->Shopify product import
- Guided onboarding delivering 24-48 hour go-live
- Responsive marketplace specialists
⚠️ Cons:
- No built-in shipping label module
- Focused on marketplaces versus broad inventory and warehouse features
Selro
✅ Pros:
- Centralized dashboard for orders, inventory, and shipping
- Supports additional marketplaces such as Walmart, Google Shopping, OnBuy
- Built-in shipping label generation and courier integrations
- Warehouse and bundling management
⚠️ Cons:
- Order-based pricing increases with volume
- Standalone interface separate from storefront admin
- Implementation can require manual data migration
- Learning curve for SMB teams
💰 Annual Cost Comparison
Transparent vs. custom pricing models
| Tier | Salestio | Selro |
|---|---|---|
| Starter | $355/year (<= $30K GMV) | $1,188/year (up to 500 orders/mo) |
| Growth | $547/year (<= $90K GMV) | $1,788/year (up to 1,500 orders/mo) |
| Scale | $710/year (>$90K GMV) | $2,388+/year (up to 3,000 orders/mo) |
| Enterprise | $1,910/year (unlimited GMV) | Custom pricing for 5,000+ orders/mo |
🔧 Technical Specifications
| Specification | Salestio | Selro |
|---|---|---|
| Pricing Model | GMV-based tiers | Order count-based plans |
| Marketplace Focus | Amazon, eBay, Etsy | Amazon, eBay, Etsy, Walmart, Google, etc. |
| Gestión de Pedidos | Store-native order sync | Centralized order hub with shipping labels |
| Warehouse Management | Not included (use storefront apps) | Built-in warehouses, locations, and routing |
| Interface | Embedded storefront apps | Standalone web dashboard |
🔌 Integration Capabilities
| Platform Type | Salestio | Selro |
|---|---|---|
| E-commerce Platforms | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Shopify, BigCommerce, WooCommerce, Magento |
| Marketplaces | Amazon (16 regions), eBay (22 marketplaces + Motors), Etsy | Amazon, eBay, Etsy, Walmart, Google, OnBuy, and more |
| Order & Shipping | Store-native order sync with storefront shipping apps | Centralized order routing with shipping carriers |
📞 Support Options Comparison
| Support Type | Salestio | Selro |
|---|---|---|
| Setup Assistance | Guided onboarding within 24-48 hours | Professional onboarding services available |
| Response Time | Same-day responses from marketplace specialists | Ticket-based responses within business hours |
| Support Channels | Email, live call scheduling | Email, knowledge base |
| Training | Included walkthroughs and documentation | Training available during onboarding |
🎯 When to Choose Salestio
Checklist to determine if Salestio fits your business
- You rely on Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop
- You focus on Amazon, eBay, and Etsy automation
- You prefer GMV-based pricing over per-order fees
- You want to launch in days without complex migrations
- You value responsive, specialist support
Ready to compare workflows live? Start your free Salestio trial.
Iniciar Trial Gratuito💬 What Merchants Say
Real experiences from SMB merchants
"Moving from Selro to Salestio let us keep everything in Shopify while still syncing Amazon and eBay. Costs dropped by half."
"Selro's dashboard was powerful, but our team lived in WooCommerce. Salestio gave us the integrations we needed without retraining everyone."
"Selro's shipping tools were great, but we needed a predictable cost structure. Salestio's GMV pricing and fast Amazon onboarding made the switch a no-brainer for us."
Frequently Asked Questions
🔄 Switching from Selro to Salestio
Simple, step-by-step migration process
Review Current Setup
Audit channels, warehouses, and shipping automations you rely on.
Install Salestio
Add Salestio to Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop.
Connect Marketplaces
Authorize Amazon, eBay, and Etsy and configure pricing rules.
Import Catalogs
Use Salestio's import tools to bring eBay and Etsy listings into your storefront.
Parallel Testing
Run both systems briefly to confirm orders and inventory match.
Go Live
Disable Selro once Salestio is syncing smoothly and shipping apps are connected.
Timeline: Most migrations wrap in 1-2 weeks depending on catalog and shipping complexity.
Conclusion & Next Steps
Selro offers a powerful centralized dashboard with inventory, warehouse, and shipping tools for merchants managing many channels. Salestio focuses on store-native Amazon, eBay, and Etsy automation with transparent pricing and fast onboarding across Shopify, BigCommerce, WooCommerce, Shopware, and PrestaShop.
Choose Salestio when you want predictable costs, a workflow your team already knows, and responsive specialist support. Choose Selro if built-in shipping automation and a single external dashboard outweigh pricing simplicity.
Ready to streamline marketplace operations?
Start your free Salestio trial and launch with guided onboarding in under 48 hours.