Both products are actively sold, both publish their prices, and both meter on marketplace orders — so the billing model is rarely the deciding factor. Salestio's grid is on /pricing at $29, $79, $199, and $299 per month plus Custom; Selro publishes £79, £150, and £300 per month +VAT for 2,000, 5,000, and 10,000 orders per month. What differs is where the work happens: marketplace orders land as native storefront orders in Salestio, or in Selro's separate back office.
Explore six reasons brands migrate from Selro to Salestio, plus balanced pros and cons so you can select the marketplace integration that matches your operations.
Quick Snapshot Comparison
At-a-glance comparison of key factors
| Factor |
Salestio
|
Selro
|
|---|---|---|
| Best For | Brands focused on Amazon/eBay/Etsy within Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Merchants wanting centralized order, inventory, and shipping dashboard |
| Pricing Model | Order-based plans ($29 / $79 / $199 / $299 per month, plus Custom) | Order-based plans (£79 / £150 / £300 per month +VAT for 2,000 / 5,000 / 10,000 orders, quote above 10,000) |
| At ~500 Marketplace Orders/mo | Growth at $79/month — 500 orders/mo, 5 marketplace accounts, 10,000 products, 15-minute sync | £79/month +VAT — Selro's entry plan is sized for 2,000 orders/mo; there is no lower published tier |
| Marketplace Coverage | Amazon (20 regions), eBay (22 marketplaces + Motors), Etsy | Amazon, eBay, Etsy, Walmart, Google, OnBuy, and additional channels |
| Workflow | Manage listings and orders inside storefront admin | Operate from Selro's standalone dashboard |
| Implementation | Self-service in hours with guided onboarding | Managed setup and data migration (can take weeks) |
| Support | Marketplace specialists with same-day response | Ticket-based support with optional onboarding services |
What Both Platforms Do
Core multichannel functionality both platforms deliver:
Both are actively developed, both publish their plans, and both bill on marketplace order volume. The decision is Selro's centralized dashboard with inventory & shipping versus Salestio's store-native Amazon/eBay/Etsy automation.
Side-by-Side Deep Dive
Detailed comparison of key business factors
Pricing: Two Order-Based Ladders, Compared at Your Volume
Published Plans with a Known Ceiling
The full grid is on /pricing and in the Shopify App Store — Starter $29 (100 marketplace orders/mo), Growth $79 (500), Scale $199 (3,000), Ultimate $299 (7,000), plus Custom. Extra orders are billed per order ($0.15 on Starter down to $0.04 on Scale and Ultimate) and capped, so the bill can't run away — imports pause at the cap until you upgrade. Every plan's worst case is capped at the next plan's price: Starter tops out at $79, Growth at $199, Scale at $299. Only marketplace orders imported into your store count toward the quota — your own storefront orders don't. The same order-based plans apply on Shopify, BigCommerce, WooCommerce, Shopware and PrestaShop.
Published Plans Starting at 2,000 Orders
Selro publishes its pricing too: £79, £150, and £300 per month +VAT for 2,000, 5,000, and 10,000 orders per month, with £0.015 per order beyond the allowance and a quote above 10,000. Plans also meter SKUs, channels, and seats. There is no sales commission.
Workflow: Store-Native vs Central Dashboard
Manage Everything in Your Storefront
Salestio keeps marketplace listings, orders, and inventory inside the storefront admin, so teams continue using existing tools and automations.
Operate from Selro's Dashboard
Selro centralizes orders, inventory, and shipping in its own interface. Teams switch between Selro and the storefront to manage workflows.
Shipping & Fulfillment
Connect Storefront Shipping Apps
Salestio syncs orders to the storefront, allowing merchants to use existing shipping apps or carriers without new processes.
Built-In Shipping Labels
Selro offers shipping label creation, courier integrations, and order routing rules within its dashboard.
Feature Comparison Matrix
Visual comparison with performance indicators
| Feature | Salestio | Selro | Winner |
|---|---|---|---|
| Entry Plan & Order Allowance | Starter $29/month for 100 marketplace orders/mo, with a 14-day free trial on all paid plans | Entry plan £79/month +VAT, sized for 2,000 orders/mo — no smaller published tier | Salestio |
| Store-Native Workflow | Manage marketplaces directly inside Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Standalone web dashboard separate from storefront admin | Salestio |
| Marketplace Depth | Amazon (20 regions), eBay (22 marketplaces + Motors), Etsy | Amazon, eBay, Etsy plus Walmart, Google, OnBuy, and more | Tie |
| Inventory & Warehouse | Marketplace-focused stock sync | Advanced inventory, warehouse, and bundling features | Selro |
| Shipping Automation | Integrates with storefront shipping apps | Built-in shipping labels, courier integrations, and order routing | Selro |
| Product Import to Store | Dedicated eBay->Shopify and Etsy->Shopify import tools | Marketplace imports via Selro dashboard | Salestio |
| SMB Usability | Lean configuration with guided onboarding | Feature-rich dashboard with steeper learning curve | Salestio |
The 6 Reasons Merchants Choose Salestio
Why SMBs choose focused efficiency over enterprise complexity
Orders Land in Your Store, Not a Second Dashboard
Amazon, eBay, and Etsy orders arrive as native storefront orders — no separate back office to run.
Fast Store-Native Onboarding
Launch in 24-48 hours without lengthy projects.
Global Marketplace Depth
Reach 20 Amazon regions and 22 eBay marketplaces plus Etsy.
Published Pricing with a Known Ceiling
Plans are $29, $79, $199, and $299 a month on /pricing, and overage is capped so a plan's worst case is the next plan's price.
Dedicated Catalog Import
Migrate eBay and Etsy catalogs directly into Shopify.
Responsive Marketplace Support
Marketplace specialists answer questions the same day.
Pros and Cons Side-by-Side
Honest assessment of strengths and limitations
Salestio
✅ Pros:
- One published plan covers Amazon, eBay, and Etsy — no per-marketplace licence and no revenue share
- Store-native workflow inside Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop
- 20 Amazon regions and 22 eBay marketplaces plus Motors
- Dedicated eBay->Shopify and Etsy->Shopify product import
- Guided onboarding delivering 24-48 hour go-live
- Responsive marketplace specialists
⚠️ Cons:
- No built-in shipping labels, warehouse management, or courier routing — you keep using your storefront's shipping stack
- Order-metered like Selro: a busy month adds capped overage or moves you up a plan
Selro
✅ Pros:
- Centralized dashboard for orders, inventory, and shipping
- Supports additional marketplaces such as Walmart, Google Shopping, OnBuy
- Built-in shipping label generation and courier integrations
- Warehouse and bundling management
⚠️ Cons:
- Entry plan is sized for 2,000 orders/mo, so smaller sellers pay for headroom they may not use
- Standalone interface separate from storefront admin
- Implementation can require manual data migration
- Learning curve for SMB teams
💰 Pricing Comparison
Transparent vs. custom pricing models
| Tier | Salestio | Selro |
|---|---|---|
| Starter | $29/month (100 marketplace orders/mo, all marketplaces) | No equivalent tier — Selro's published ladder starts at £79/mo +VAT |
| Growth | $79/month (500 orders/mo, all marketplaces) | £79/mo +VAT — 2,000 orders/mo (Selro entry plan; SKU, channel, and seat limits apply) |
| Scale | $199/month (3,000 orders/mo, real-time sync) | £150/mo +VAT — 5,000 orders/mo (Selro mid plan) |
| Ultimate | $299/month (7,000 orders/mo, real-time sync) | £300/mo +VAT — 10,000 orders/mo (Selro top published plan) |
| Enterprise | Custom (unlimited orders) | Quote above 10,000 orders/mo |
| Setup Fees | None | Not published |
🔧 Technical Specifications
| Specification | Salestio | Selro |
|---|---|---|
| Pricing Model | Order-based plans with per-order overage that is capped | Order-based plans (£79/£150/£300 +VAT) with £0.015 per extra order |
| Marketplace Focus | Amazon, eBay, Etsy | Amazon, eBay, Etsy, Walmart, Google, etc. |
| Order Management | Store-native order sync | Centralized order hub with shipping labels |
| Warehouse Management | Not included (use storefront apps) | Built-in warehouses, locations, and routing |
| Interface | Embedded storefront apps | Standalone web dashboard |
🔌 Integration Capabilities
| Platform Type | Salestio | Selro |
|---|---|---|
| E-commerce Platforms | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Shopify, BigCommerce, WooCommerce, Magento |
| Marketplaces | Amazon (20 regions), eBay (22 marketplaces + Motors), Etsy | Amazon, eBay, Etsy, Walmart, Google, OnBuy, and more |
| Order & Shipping | Store-native order sync with storefront shipping apps | Centralized order routing with shipping carriers |
📞 Support Options Comparison
| Support Type | Salestio | Selro |
|---|---|---|
| Setup Assistance | Guided onboarding within 24-48 hours, included on every paid plan | Professional onboarding services available |
| Response Time | Same-day responses from marketplace specialists | Ticket-based responses within business hours |
| Support Channels | Email, live call scheduling | Email, knowledge base |
| Training | Included walkthroughs and documentation | Training available during onboarding |
🎯 When to Choose Salestio
Checklist to determine if Salestio fits your business
- You rely on Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop
- You focus on Amazon, eBay, and Etsy automation
- You want published, self-serve pricing with a capped worst-case bill
- You want to launch in days without complex migrations
- You value responsive, specialist support
Ready to compare workflows live? Start your 14-day free Salestio trial.
Start Free Trial💬 What Merchants Say
Real experiences from SMB merchants
"Moving from Selro to Salestio let us keep everything in Shopify while still syncing Amazon and eBay. Marketplace orders just show up as normal Shopify orders now."
"Selro's dashboard was powerful, but our team lived in WooCommerce. Salestio gave us the integrations we needed without retraining everyone."
"Selro's shipping tools were great, but our team never wanted a second back office. Around 900 marketplace orders a month puts us on Scale at $199, and the orders land straight in our store."
Frequently Asked Questions
🔄 Switching from Selro to Salestio
Simple, step-by-step migration process
Review Current Setup
Audit the channels, warehouses, and shipping automations you rely on — the free audit at /marketplace-health-check does this with you.
Install Salestio
Add Salestio to Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop.
Connect Marketplaces
Authorize Amazon, eBay, and Etsy and configure pricing rules.
Link and Import Catalogs
Migration assistance is included on any paid plan — we link your existing listings on matching SKUs instead of re-creating them, and import eBay and Etsy catalogs into your storefront.
Parallel Testing
Run both systems briefly to confirm orders and inventory match.
Go Live
Disable Selro once Salestio is syncing smoothly and shipping apps are connected.
Timeline: Most migrations wrap in 1-2 weeks depending on catalog and shipping complexity. The full step-by-step checklist is at /migration.
Thinking about switching from Selro?
Migration assistance is included on any paid plan: we link your existing listings on matching SKUs instead of re-creating them. Or have us run the whole move and the operations afterwards.
How migration works Get a free health checkConclusion & Next Steps
Selro offers a powerful centralized dashboard with inventory, warehouse, and shipping tools for merchants managing many channels, and it publishes its plans at £79, £150, and £300 per month +VAT. Salestio focuses on store-native Amazon, eBay, and Etsy automation across Shopify, BigCommerce, WooCommerce, Shopware, and PrestaShop, with published plans at $29, $79, $199, and $299 per month plus Custom.
Choose Salestio when you want marketplace orders inside the admin your team already knows, published pricing with a capped worst-case bill, and responsive specialist support. Choose Selro if built-in shipping automation and a single external dashboard are worth running a second system.
Ready to streamline marketplace operations?
Start your 14-day free Salestio trial, or book the free audit at /marketplace-health-check first.