Navigating the complex landscape of e-commerce regulations is crucial for businesses seeking to thrive in today’s global marketplace. These regulations, designed to protect consumers, maintain fair competition, and mitigate environmental impact, vary significantly across different regions. This article focuses on Extended Producer Responsibility (EPR) – a strategy that places the onus of managing the lifecycle of products on manufacturers, importers, and sellers. We delve into the specifics of EPR in key markets like Europe, the United States, and Canada, offering a comprehensive overview for businesses, particularly those operating on the eBay platform. Stay tuned to understand how EPR could affect your operations and what steps you need to take to remain compliant.

We will also show how Salestio eBay Integration helps sellers to be compliant with this regulation.


Extended Producer Responsibility (EPR) is a strategy that assigns manufacturers, importers, and sellers the responsibility of managing the lifecycle of their products. This includes taking charge of the end-of-life management of the goods they bring to market, thereby encouraging more sustainable production and consumption practices. The EPR regulations are designed to shift the burden of waste management from governments and consumers to those who produce and profit from the products.

The implementation of EPR regulations varies from country to country, with different regions having their unique requirements and challenges. As such, it is important for businesses, particularly those operating in the e-commerce space, to familiarize themselves with the EPR rules applicable to their target markets. This not only helps in ensuring compliance but also enables businesses to plan their operations strategically, keeping in view the evolving regulatory environment.

This guide focuses particularly on eBay, one of the largest global online marketplaces, and how EPR regulations impact sellers on this platform. As eBay is legally required to verify the compliance of its sellers with EPR rules in various regions, understanding these regulations becomes all the more important for businesses seeking to succeed on this platform.

Whether you are a small business owner exploring the idea of expanding internationally, or a seasoned seller with an established global presence, this guide aims to equip you with the essential knowledge of EPR regulations in key markets. While the focus here is on Europe, the United States, and Canada, the underlying principles can guide your understanding of EPR regulations in other regions as well. As we delve into the specifics of EPR in these markets, we hope to provide you with a comprehensive overview and actionable insights that can help drive your business success.

Extended Producer Responsibility in Europe

Europe has been a forerunner in environmental regulations, with the Extended Producer Responsibility (EPR) regulations being one of its cornerstone strategies for waste management. These rules apply not just to European companies but to all businesses that sell products to European consumers, including eBay sellers. Let’s delve deeper into what these regulations entail and how they impact sellers in the eBay marketplace.

The European Union’s Waste Framework Directive lays the foundation for EPR, mandating that producers bear financial and operational responsibility for the end-of-life management of their products. The objective is to promote sustainable production and consumption practices, reduce waste, and encourage recycling. Under EPR, producers must ensure that their products are collected and treated when they become waste. This responsibility is extended to cover the entire lifecycle of the product, including packaging.

In the context of eBay, EPR requirements have been enforced with rigorous adherence. For instance, starting July 1, 2022, all eBay sellers shipping orders to Germany must abide by the German Packaging Act, also known as VerpackG or German EPR Law. This law affects business sellers whose items end up with private consumers in Germany and includes both packaging of items and shipping them, as well as importing already-packaged items into Germany. The regulations are inclusive of all packaging material, and sellers are required to license their packaging with a dual system waste management provider, register in the German packaging register LUCID, and report the name of the dual system and licensed packaging volumes to LUCID.

Similarly, in France, the Law against Waste and for the Circular Economy established a legal framework that extends the liability of producers, importers, and sellers for the entire life cycle of products they sell to buyers based in France. It requires sellers to provide additional information when creating listings for new items in certain categories, including a Unique Identification Number (UIN), Eco fees, a Repair score, and information regarding the take-back of old items.

The implementation of EPR regulations in Europe underscores the region’s commitment to sustainability and waste management. For eBay sellers, understanding these regulations is essential to maintaining compliance and avoiding potential selling restrictions or penalties. Moreover, adherence to EPR can also serve as a unique selling proposition, demonstrating a business’s commitment to environmental stewardship and sustainable practices.

The EPR regulations vary by country within the European Union, and the specific products covered can also vary. However, we know that some common categories of products often covered by EPR regulations include:

  • Packaging materials
  • Electronic and electrical equipment
  • Batteries and accumulators
  • Vehicles
  • Pharmaceuticals
  • Textiles
  • Furniture

These are broad categories and the specific items within each category that are covered can vary based on the particular regulations in each country. For a definitive list, it would be best to consult with legal advisors or relevant governmental bodies in the countries you are selling your products for.

While this guide provides an overview of EPR regulations in Germany and France, it’s important to note that each European country may have its specific EPR requirements. Therefore, sellers are advised to understand the specific regulations applicable to their target markets and ensure that their business practices are in compliance with these rules.

Extended Producer Responsibility in the US and Canada

Extended Producer Responsibility (EPR) laws in the United States and Canada, have been passed in various jurisdictions, aiming to address the increasing problem of waste management.

In the United States, EPR regulations for packaging came into play in 2021 under the ‘Break Free From Plastic Pollution Act‘. This marked a significant shift in the approach towards managing packaging waste, making manufacturers responsible for the end-of-life of their products. One notable pioneer of this approach is the state of Maine, which was the first to use EPR to reduce packaging waste. This legislation requires producers to finance and manage programs for the recycling of their packaging materials, thus encouraging businesses to design their products with the end-of-life phase in mind. In 2022, more states followed Maine’s lead and passed EPR legislation. This trend is expected to continue into 2023, with more states likely to adopt similar regulations.

In Canada, EPR regulations vary by province, with some provinces implementing EPR and Product Stewardship frameworks. These frameworks aim to reduce waste from a variety of products, including electronics, appliances, paint, and engine oil. Unlike EPR, Product Stewardship programs charge fees to the government or consumers. Each Canadian province has its own approach to EPR, with varying degrees of producer responsibility. For example, British Columbia has full EPR programs where producers are entirely responsible for managing the end-of-life of their products, while other provinces have shared responsibility models.

A product category that could be affected by this law in US and Canada is not much different from one in Europe: “Packaging materials”, “Electronic and electrical equipment”, “Batteries and accumulators”, “Vehicles”, “Pharmaceuticals”, “Textiles” and “Furniture”.

But more specific rules could depend on regions, so it is necessary to consult with a lawyer and legal adviser to understand better how these changes could affect you as a seller.

Setting EPR details in Salestio eBay Integration

Starting from January 2022 business in France that sell new products in a specific list of categories is required to provide ERP details to listings. Listings that will not be complimented till 1 July 2023, will be removed from the eBay Platform. More details about changes you can find in the ebay EPR documentation

To make sure that the ebay listing is compline with this law, the seller required to provide follow specific details to the listing:

  • Eco Fee — required for listing in the furniture and Electrical and electronic equipment (EEE) categories. The amount will be automatically displayed on the view item page.
  • Producer Product Id — also known as UPIN (also called “SYDEREP” number). It could be obtained by contacting your supplier (producer in or first importer into France) or, if you are the producer in or first importer into France, by registering with a qualified eco-organism.
  • Product Documentation ID
  • Product Package Id
  • Shipping Package Id

Salestio eBay Integration provides support for Seller with the possibility to provide these fields with creating or updating data for eBay listing.

Setting EPR details in Salestio Shopify eBay Integration

Salestio eBay Integration supports the possibility to set Extended Producer Responsibility for listings that send or update on eBay.

This information could be provided by the seller inside Creation Profile.

To extend the data of listing with this information please navigate to page Salestio > Ebay > Profiles > Creation Profile and click on the “Edit” page close to one of Creation Profiles.

Then modify the existing mapping line, or create a new one. Then at the very bottom of the page, you can find a new link “Show Extended Producer Responsibility”.

But click on the “Show Extended Producer Responsibility” button you can see extended block with fields that could be used for set EPR data.

In a very similar manner as for other Item Specifics, the seller could provide a custom text there, or use data from one of the existing Metafields available for Shopify products.

To apply provided data for ebay listings, it’s required to make a Full Revise for the product located inside Selling List.

Setting EPR details in Salestio PrestaShop eBay Integration

For PrestaShop eBay Integration by Salestio (also known as PrestaBay), EPR data could be found inside Selling Profile, close to other product details like “Layout”.

For all of these fields, sellers could provide a custom value. To apply specification data from a Selling Profile to a listing, it’s required to do a Full revise of the listing from a Selling List.


Extended Producer Responsibility (EPR) is an evolving concept in environmental policy that is being adopted by an increasing number of jurisdictions worldwide. The goal is to motivate manufacturers and importers to consider the entire lifecycle of their products, from design to disposal, and to encourage them to create products that are easier to recycle and generate less waste. EPR regulations are complex and vary significantly by country and even by region within countries, so businesses need to stay informed about the specific requirements in the markets where they operate.

For eBay sellers, EPR regulations have important implications. Sellers are required to comply with the rules in the countries where their products are sold. These rules can be quite detailed, involving things like reporting on the types and quantities of packaging used, paying fees for waste management, and providing specific information to consumers about the recyclability and repairability of products. Non-compliance can lead to penalties and restrictions on selling.

To successfully navigate these requirements, sellers may find it beneficial to use tools that can help manage and streamline the process. One such tool is Salestio – an eBay integration that fulfills the requirements of eBay to provide EPR data of products. Salestio can help sellers to comply with EPR regulations, allowing them to focus more on their core business activities.

Remember, staying informed and proactive about EPR regulations can not only help your business avoid penalties but also contribute to the larger goal of sustainability and environmental protection.

To get started with Salestio and see how it can help your business comply with EPR regulations, you can Start a trial here.

Related Post