How-to Guide: Set up Pricing Rules in Salestio

Salestio offers different ways to customize how the price is sent from your store to Amazon, eBay, or Etsy. By default, the app syncs prices to the connected marketplaces in the same way as they appear in your store.

In today’s article, we gathered tips on how to customize your app to better control the pricing rules.

Most price-related settings can be changed in your current Global Profile. Salestio comes with one from the start, called “Default”. You can find the settings for each profile in Salestio > Profiles tab > Global Profiles. Keep in mind that each Global Profile configuration can be shared between multiple Selling Lists across multiple marketplace integrations.

Adjust the Price Ratio

Price Ratio is the simplest way to increase or decrease the price in Salestio. When a product is created or updated, the app will use this ratio to multiply the store price before sending the value to the marketplace. This value can be changed in the Global Profile:

For example, if the Price Ratio is set to 1.15, and the store item costs $100, then the marketplace listing will be priced at $115 (15% markup).
This also works in reverse. Set the Price Ratio to 0.85, and the marketplace listing will be priced at $85 (15% discount).

Price Ratio is applied on top of all the other changes. For instance, if you have a Price template applied, then the final price will be set to the Price template result multiplied by the Price Ratio.
For example, the store price is 100 USD, and the Price Ratio is 1.2. The Price template adds a flat 5 USD to the price, resulting in 105 USD. Price Ratio is applied after the Price template, resulting in 105 USD x 1.2 = 126 USD final price.

Change the Price Mode

Price Modes allow for more complex setups than just a multiplier. This option can also be changed in the Global Profile. The default is always set to Product mode, which is the original price on the product page in the store. Let’s see what the other modes can do.

Custom mode

Using the Custom mode, you can set the price of each item to one specific value. Set Price Mode to Custom and Price Value to the target price.

When this mode is enabled, all items in Selling Lists that use this Global Profile will have their price set to the specified value.

Metafields mode (Shopify only)

This mode allows sellers to make use of the Shopify metafields. This is helpful if you want to manually specify the marketplace price for each individual Shopify item.

To specify which metafield to use, change the “Metafield Price” field and use the drop-down to pick one of the options from your Shopify store:

In the Metafields mode, automatic price sync will be disabled for the Selling Lists that use this Global Profile. If you want to update prices for any of the items, use the manual actions from the Selling Lists tab.

We have a quick guide on setting up the metafields in Shopify, as well as more tips on using them with Salestio in another article:
How to use Shopify Metafields to customize data sent to eBay and Amazon

Price template mode

Salestio allows creating advanced templates to fine-tune how the prices appear on connected marketplaces. Price templates offer a way to set specific rules and apply formulas to all prices or only a specific range.

Before making any changes to the Global Profile, you should set up the Price template first (Salestio > Profiles > Price Templates). We will share some example templates in the next section.

When you already have a template, simply pick it in the Global Profile:

Practical examples of Price templates

To add a new Price template, go to Salestio > Profiles > Price Templates.

First, pick a name for the template. Below, you can add one or multiple conditions, so the formulas can apply to different price ranges. We will share some template examples below to provide a better idea.

Compensating marketplace fees

Marketplaces usually charge a percentage of sales as a fee. We can apply a varying markup to different ranges of prices to compensate for this fee (20% markup for cheaper items and 12% for the more expensive ones):

Include shipping cost in the price (Free Shipping)

To advertise free shipping, the delivery costs can be included in the price. In our example, the cost is a flat rate that is separate for different price categories in the store (2.30 USD shipping for the cheaper items and 6.45 USD for the rest).

Use a complex formula

Price templates support multiple operators in the same field, so you can combine discounts/markups with flat rate modifiers. Check the example below that adds a 25% discount (0.75 multiplier) and includes a 3.50 USD flat shipping charge for all items:

Set a price floor

Some items can be too cheap to be allowed on certain marketplaces, or it might not be profitable to sell below a certain threshold. We can bring all items below a specific price to the same level using the template below. This example will set the marketplace price to 10 if the store price is lower than that:

Edit individual item settings in the Selling List

For Amazon Selling Lists, the price can be adjusted for each individual item. After adding the product to a Selling List, check the additional options that appear.

Click “Overwrite Data” to adjust the price or quantity sent to the marketplace:

Enable Smart Rounding

Some sellers prefer their prices to look nice, such as ending in x.99. Salestio has this and other options in the Global Profile. Check the “Price Smart Rounding” option and enable the mode you like here.

Salestio will round the price up to the specified value. Check the examples below this field to get a preview:

Apply changes to the marketplace

We suggest updating the items after changing any price-related settings. Go to your Selling List and run the Update QTY/Revise QTY action to apply the changes to the marketplace listings:

1. Open the Selling List
2. Select the target items using the checkboxes (or select the whole Selling List from the Selling Lists tab)
3. Click Update QTY or Revise QTY from the quick actions

When initially sending the products (using the Send to Amazon/eBay/Etsy quick action), Salestio will also apply the active rules from the Global Profile.

Try Salestio

The app offers fine-tuning options to sync products from your BigCommerce/Shopify/WooCommerce/Shopware stores to Amazon, eBay, and Etsy. Get your Free 30-day trial here if you haven’t yet, or check our compilation of the best categories to start selling.