In the digital age, online marketplaces have become the go-to destinations for shoppers worldwide. With the convenience of browsing from the comfort of our homes and the vast array of products available, it’s no wonder that platforms like Amazon, eBay, and Etsy have become household names. But what exactly are people buying? Let’s take a closer look at the top-selling categories of these three e-commerce giants.


  1. Electronics: From smartphones to smart home devices, electronics continue to dominate Amazon’s bestseller lists. With the constant release of new gadgets and upgrades, consumers flock to Amazon to stay up-to-date with the latest technology.
  2. Books: Despite the rise of e-books and audiobooks, physical books still hold a special place in many readers’ hearts. Amazon’s vast selection and competitive prices make it a preferred destination for book lovers worldwide.
  3. Home and Kitchen: With an extensive range of products including appliances, cookware, and home decor, the home and kitchen category is a perennial favorite on Amazon. Whether you’re looking to upgrade your space or find practical solutions for everyday living, Amazon has it all.
  4. Health and Personal Care: From vitamins and supplements to skincare and grooming products, health and personal care items are in high demand on Amazon. With an emphasis on wellness and self-care, consumers turn to Amazon for trusted brands and convenient delivery.
  5. Clothing, Shoes, and Jewelry: Amazon’s fashion marketplace continues to grow, offering a diverse selection of clothing, shoes, and accessories for men, women, and children. To start selling clothing on Amazon, you may want to check out our series on dropshipping. With competitive pricing and fast shipping, Amazon is a popular choice for fashion-forward shoppers.

If you are running a Shopify store and want to expand to Amazon, check out our Salestio quick start guide: Jump into selling your Shopify products on Amazon


eBay gives sellers more control over their listings and branding. Sellers can customize their listings with detailed descriptions, images, and branding elements, creating a unique storefront experience. Here are the most popular categories:

  1. Collectibles: From rare coins to vintage toys, eBay is renowned for its vast selection of collectible items. Whether you’re a seasoned collector or just starting out, eBay provides a platform for buyers and sellers to connect and trade unique treasures.
  2. Fashion: eBay’s fashion marketplace caters to a diverse range of styles and budgets, offering both new and pre-owned clothing, shoes, and accessories. With a mix of brand-name items and one-of-a-kind finds, eBay appeals to fashion enthusiasts looking for something special.
  3. Electronics: Like Amazon, eBay is a popular destination for electronics, offering a wide range of new and refurbished products at competitive prices. From smartphones to laptops, eBay provides a platform for tech-savvy shoppers to find deals on their favorite gadgets.
  4. Home and Garden: Whether you’re looking for furniture, decor, or gardening supplies, eBay’s home and garden category has you covered. With a mix of new and used items, eBay offers something for every budget and aesthetic preference.
  5. Sporting Goods: From fitness equipment to outdoor gear, eBay is a go-to destination for sports and outdoor enthusiasts. With a diverse selection of products and sellers, eBay provides a platform for buyers to find everything they need to pursue their passions.

If you are new to selling on eBay, you might bump into selling limits. Check out one of the articles about eBay limits and how to work around them.


Etsy is similar to eBay but designed to capture different customers. If your mind is debating on which platform to use for sales, this article might help: Etsy vs. eBay: Which Marketplace is Better For You?

  1. Handmade and Artisanal Goods: Etsy is synonymous with handmade and artisanal products, making it a haven for shoppers seeking unique and personalized items. From handmade jewelry to custom artwork, Etsy offers a curated selection of one-of-a-kind goods crafted with care and creativity.
  2. Craft Supplies: DIY enthusiasts flock to Etsy for craft supplies ranging from fabric and beads to tools and accessories. With a focus on creativity and craftsmanship, Etsy provides a marketplace for sellers to connect with buyers who share their passion for crafting.
  3. Weddings: From invitations to decor, Etsy’s wedding marketplace offers a treasure trove of unique and customizable products for brides and grooms-to-be. With a mix of handmade and vintage items, Etsy provides couples with the opportunity to add personal touches to their special day.
  4. Home Decor: Etsy’s home decor category features a diverse selection of handmade and vintage items to beautify any space. Whether you’re looking for rustic farmhouse decor or modern minimalist accents, Etsy offers something for every taste and style.
  5. Accessories: From statement jewelry to handcrafted bags, Etsy’s accessories marketplace is a haven for fashionistas looking to add a touch of personality to their outfits. With a focus on craftsmanship and creativity, Etsy provides a platform for independent designers to showcase their talents.

Bottom line

In conclusion, while each online marketplace has its own unique offerings and strengths, certain categories consistently rank among the top sellers. Whether you’re selling electronics on Amazon, collectibles on eBay, or handmade goods on Etsy, these e-commerce giants provide a great platform for buyers and sellers to connect and transact with ease. You can also take advantage of all platforms in one. If you want to manage all 3 marketplace stores in Shopify, check out Salestio. The app offers a 30-day trial with all features available, like order importing, product sync, and listing creation.

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