Jump into selling your Shopify products on Amazon

Every small and big merchant who sells products on their own website is looking for new ways to increase revenue and income. One of the paths is to promote products on a global selling platform. There are a lot of such platforms. Most popular today are Amazon and eBay.

Despite the fact that the Amazon marketplace is very popular, it could be a bit tricky to start selling here. Especially when you just started.

In this blog post, we will show you how to start selling your products on the Amazon marketplace directly from your Shopify store and with the help of Salestio.

Few important notices and assumptions before you continue to the next section:

• You need to have a Shopify store
• You should have some products there and these products types should be allowed to sell on Amazon
• You should be registered on Amazon Seller Central and you should have a Professional Amazon account
• Optional: it is preferred that your products have Barcodes (EAN or UPC)

Installation of Salestio — Shopify Amazon Integration

At the first step, you will need to install our Shopify Amazon integration on your store.

So we will describe the installation process of it right now.

1. Open Shopify Apps store and navigate to our application — https://apps.shopify.com/salestio-integration

2. Then you should enter your store URL and confirm the selection.

3. Confirm app installation, so that Salestio — Amazon integration could actually work with your store.

4. After the installation is confirmed and the application is successfully installed, you will be redirected to the main application screen. Hello and nice to meet you!

Adding your Amazon account to Salestio — Shopify Amazon Integration

As we mention at the start of the blog post, to use our application you need to have a “Professional” Amazon account. If you don’t have it yet, please register on the corresponding Amazon Seller Central website. As an example for Amazon US, you need to register here — https://sellercentral.amazon.com/

Adding Amazon accounts could be a bit tricky, so please feel free to watch our video showing this process:https://www.youtube.com/embed/OELV2AOndLw?feature=oembed

To add your Amazon account you need to open the page Salestio > Accounts and then click “Add account”.

In the new window, you will need to select the Region and choose marketplaces where your account is registered.

Important! Please activate marketplaces that are selected on your Amazon seller central. If you add an extra marketplace where you haven’t registered yet, Amazon will start returning errors even for simple operations related to other marketplaces.

You can find the list of marketplaces where you registered on your Amazon Seller Central. On the main page, you need to expand the “Marketplaces” section.

Amazon account added, what’s next?

Now actually the installation of the Salestio application is done, it’s time to jump into the configuration.

Here we will show how to export products that already exist on the Amazon catalog and you, as seller, will be added to available sellers of this listing on the Amazon marketplace.

Important! In this guide and the following articles, we are talking about Merchant fulfilled products and not Amazon FBA listings (or amazon prime).

Configuration of stock prices and fulfillment delay

There are two different sets of configuration in Salestio — Shopify Amazon Integration:

• Global Profiles — a configuration that is applied not only to Amazon but also for eBay and other integration. Here you can find the Price and Stock configuration. A bit more information is here — https://docs.salest.io/article/122-global-profiles

• Amazon Profiles — a configuration specific to the Amazon marketplace. Here you can find “Fulfillment latency”, activation of Amazon GTIN Exemption, variation listing mode (both two options valid for cases when a product has not yet existed on Amazon). More information at our documentation page — https://docs.salest.io/article/123-amazon-profiles

After you added your Amazon account, you will see default Global & Amazon profiles. You can adjust this configuration if needed.

Selling List and exporting products

Selling List in terms of Salestio is a group of products that you would like to sell on amazon. Selling List can be created with a Collection mode or by adding individual products.

Collection mode for Selling List is a great way to automize new product export and make your Shopify Amazon connection working on full power. We will talk about it next time.

Product mode for Selling List is when you pick up products from your store without any specific criteria. It works fast and simple and a perfect solution to start with. That is why we will use it for our product export here as an example.

To create a Selling you should open a corresponding menu and then click on the ‘Add a Selling List’ button.

The form to create a Selling List contains fields to make a connection between all configuration parts in Salestio: Amazon account, Global & Amazon profile:

You can find more details related to the creation of the Selling List in our help documentation here — https://docs.salest.io/article/124-create-new-selling-list

And finally exporting product to Amazon

… Account added, configuration adjusted, selling list created

And now finally time to export product to Amazon.

As we mentioned at the top of this blog post, we will look for a simple case when the product has already existed on the Amazon marketplace and Salestio will make a connection between Shopify product and Amazon listing.

As example product we will use this paper from Amazon UK — https://www.amazon.co.uk/dp/B0002S4H1S

We will be need to have this product in our Shopify store, but more important that this product in Shopify store has a unique SKU and correct Barcode (in case of this product it is EAN 4051709043993).

Amazon allows you to export products without Barcode, but to do so you need to activate GTIN exemption. We also support it and will talk about it in the following blog posts (more info in our documentation — https://docs.salest.io/article/152-how-to-activate-gtin-excemption).

At first step please your product to a created Selling List.

Shortly after adding a product, you should see it in the list of products available for this Selling List.

Because the newly added product is not yet connected (or as we name it ‘linked’) to the amazon catalog product, you will see the status of it as ‘Not published’ and its current state as ‘Not linked’.

You may also see a warning here that the variant is not published.

The next step here is to choose this product and click on the action button “Send to Amazon”.

After clicking on the button, Salestio will generate a special format of the document that includes converted Shopify products in the format recognized by Amazon.

The listing status in the Selling List is changed to the ‘Pending Linking’ status. This means that the request is ended to Amazon and Salestio is waiting for Amazon to process it.

In 5–10 minutes you should get a result of this operation and the product should be shown as Linked.

Something goes wrong and error happens

Export operations to Amazon are not always completed successfully as in our example. Sometimes you can receive errors from Amazon. One of the common errors connected to the Amazon account not being completely activated. But it sounds a bit differently in the response from Amazon: ‘Feed rejected Error Code: InvalidMarketplace. Error Type: Sender’. We collect the most common errors and their solutions on our documentation — https://docs.salest.io/category/147-faq

Fill free to contact us if something is not working as expected.

What’s next?

The product is connected, but this is just a start. Now when you get a stock changed in Shopify our application will also trigger the update for the Amazon item. Same for the product price. Changing the product price will update the Amazon price as well.

Next time when you have a sale on Amazon, it will be imported to your Shopify store, as a regular order that you get on your online store.

When the Shopify order gets fulfilled, the Amazon order also marked as shipped. So your amazon customer sees also an order status change.

Exporting products that already exist on amazon is a relatively clear operation. However, it might be a bit tricky when you need to create a new Amazon listing or create an Amazon listing with variations.

In the next blog posts, we will cover more difficult cases.

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