Online marketplaces dominate the e-commerce landscape. Among them, Amazon stands tall as a global leader. For businesses, leveraging Amazon’s vast customer base is essential. But managing sales and operations on Amazon and your own platform can be challenging. Enter Salestio, a tool designed to streamline this process. This post delves into the integration of Amazon Vendor Central with Salestio, simplifying your e-commerce operations.

About Amazon Vendor Central

Amazon Vendor Central is the gateway for brands and manufacturers to sell to Amazon, not just on Amazon. When businesses partner with Amazon as vendors, they essentially become wholesalers, selling in bulk to Amazon.

This platform is distinct from Amazon Seller Central. While Seller Central allows businesses to sell directly to consumers, Vendor Central involves selling products to Amazon, which then handles the retail aspect. This means Amazon takes charge of pricing, promotions, and inventory decisions.

One of the primary advantages of using Vendor Central is the “Ships from and sold by Amazon” tag. This badge often boosts consumer trust, as many shoppers feel more confident purchasing items directly from Amazon.

Another benefit is the exposure to Amazon’s marketing and promotional tools. Vendors can access Amazon Marketing Services (AMS), which provides a suite of advertising solutions to enhance product visibility.

The platform also offers detailed analytics and reports. Vendors can monitor sales trends, track inventory, and gain insights into customer preferences. This data is invaluable for making informed business decisions.

However, Vendor Central is not without its challenges. Vendors must navigate chargebacks, allowances, and often complex terms of sale. They also relinquish some control over product pricing and branding.

The Amazon Vendor Central 2023 Definitive Growth Guide | WAKE Amazon Agency

Despite these challenges, for many brands, the benefits of Vendor Central outweigh the drawbacks. The platform offers a streamlined way to tap into Amazon’s vast customer base and logistical prowess. But to maximize these benefits, integration with tools like Salestio becomes crucial.

How to Connect Amazon Vendor Central and Salestio

Salestio is not just another integration tool; it’s a bridge between Shopify and leading online marketplaces like Amazon, eBay, and Etsy. It’s designed to simplify and streamline your e-commerce operations, allowing businesses to synchronize stock, list items, and import orders effortlessly. With Salestio, you can export your Shopify products to multiple marketplaces directly through the Shopify UI. This integration offers configurable features, giving you full control over product exports, including setting custom prices and quantities. Moreover, the seamless order import, fulfillment, stock level, and price synchronizations ensure you’re always updated. For more details, you can explore Salestio on the Shopify app store.

Now, connecting your Amazon Vendor Central account to Salestio is a straightforward process. Here’s a step-by-step guide:

Initiate the Connection: Start by navigating to the Amazon account section inside Salestio. Here, you’ll find an ‘Add Account’ button. Click on it to begin the integration process.

Name Your Account: Once you click ‘Add Account’, you’ll be prompted to set a name for your account in Salestio. This name helps you distinguish between multiple accounts if you decide to add more in the future.

Specify Account Type: Ensure you activate the checkbox labeled “Vendor central account”. This specifies the type of Amazon account you’re integrating.

Select Region and Marketplace: Next, choose the Region and the specific Marketplace within that region. Remember, for Vendor Central accounts, you can only select one marketplace per region, not multiple.

Finalize the Connection: After selecting the appropriate marketplace, click the “Add account” button. This action will redirect you to Amazon Vendor Central.

Grant Salestio Permissions: On the Amazon Vendor Central page, you’ll be asked to confirm Salestio’s permissions. Review the permissions carefully and confirm.

Complete the Integration: Once you’ve granted permissions on Amazon, return to Salestio and click the ‘Ok’ button. This action confirms the addition of your account.

After completing these steps, your Amazon Vendor Central account will appear in the list of accounts available in your Salestio integration. With this connection, you can now automate processes like new product exports and fulfillments transfer, ensuring your sales operations run smoothly across platforms.

Downloading Amazon Vendor Central Orders with Salestio

Understanding the nuances between Amazon Vendor Central and Amazon Seller Central orders is crucial for businesses. At the core, the difference lies in the pricing structure. With Amazon Vendor Central, the pricing is based on the net price, which is the price Amazon agrees to pay vendors for their products. This net price is exclusive of any discounts or promotions. On the other hand, Amazon Seller Central involves direct-to-consumer sales, where the pricing is more straightforward and doesn’t involve net prices or discount percentages. Essentially, Vendor Central orders are more about wholesale transactions, while Seller Central focuses on retail sales.

Salestio, with its intuitive design, makes it easy to view and manage Amazon Vendor Central orders. All orders downloaded from Amazon are conveniently located within the Salestio platform. To access them, navigate to Salestio > Orders. This section provides a comprehensive list of all your orders, ensuring you don’t miss any crucial details.

Each order in the list comes with a ‘view’ button. Clicking on this button reveals the intricate details of the order, from product specifics to customer information. This feature ensures that businesses have all the necessary data at their fingertips, making order management efficient and hassle-free.

For a seamless experience, there are certain prerequisites when importing Vendor Central orders from Salestio to Shopify. A critical requirement is consistency in SKUs. The SKU for products on Amazon Vendor Central should match those on Shopify. If there’s a discrepancy, it can lead to errors or missed orders during the import process. However, Salestio understands that such mismatches can occur. In such cases, users can provide the Salestio team with matching between the Amazon Vendor Central product SKUs and the Shopify product SKUs. This ensures that the integration remains smooth and error-free.

Handling specific data from Amazon is also streamlined with Salestio. For instance, the PO Number (purchase_order_number) from Amazon Vendor Central orders is an essential detail. Salestio ensures this number is not lost or overlooked. Instead, it’s included in the order details under the ‘Customer details Name’. This systematic approach ensures that businesses have all the necessary information to process orders efficiently and maintain accurate records.

Salestio’s integration with Amazon Vendor Central ensures that businesses can manage their orders with precision and ease, bridging the gap between two powerful platforms.


Navigating the e-commerce landscape requires tools that simplify and optimize operations. Salestio stands out as a bridge between Shopify and Amazon Vendor Central, ensuring businesses harness the full potential of both platforms. By integrating these platforms, companies streamline their order management, ensuring accuracy and efficiency.

The distinction between Amazon Vendor Central and Seller Central is clear, and Salestio’s design reflects this understanding. Its user-friendly interface and detailed order views make managing Vendor Central orders straightforward. The emphasis on SKU consistency and the handling of specific Amazon data, like the PO Number, further underscores Salestio’s commitment to seamless integration.

For businesses looking to elevate their e-commerce operations, the integration of Salestio is not just a choice but a necessity. It’s an investment in efficiency, accuracy, and growth.

Ready to experience the benefits of Salestio? Start your Salestio Trial here.