Managing inventory across two platforms simultaneously can be a real challenge for online sellers. In today’s video, we’re diving deep into how you can seamlessly link your existing Etsy listings to Shopify products. Moreover, we’ll explore how to synchronize stock and price updates from Shopify to the Etsy marketplace. To achieve this, we’ll utilize the Salestio application, which empowers merchants to manage multi-channel sales directly from their Shopify dashboard.

Why would you connect Etsy and Shopify?

Linking your Etsy listings to Shopify products allows you to centralize your inventory and pricing within one platform—your Shopify store. By having a unified hub for accurate price and stock values, you can significantly reduce the time spent on manual adjustments across all sales channels. As your product catalog grows, maintaining up-to-date information across all sales points can become increasingly challenging. While some merchants rely on Excel spreadsheets or specialized inventory management software, we at Salestio recommend using your primary Shopify store as the trusted source for inventory and pricing across all sales channels. And that’s where Salestio comes in, bridging the gaps for you.

How do you connect the platforms?

To establish this connection, we’ll be leveraging the Salestio – Etsy Shopify integration. If you haven’t installed it on your store yet, you can find it in the Shopify app store. Salestio offers various pricing tiers based on your sales volume and even provides a 30-day free trial.

Once you’ve installed Salestio and linked your Etsy account, head over to Etsy > Inventory.

Click on the “Download Inventory” button. In the dialog box that appears, select the Etsy accounts whose inventory you wish to download. By clicking the “Download” button, Salestio will initiate the download process. Typically, it takes about 5-10 minutes to fetch the inventory from your Etsy account and display it in Salestio. For larger inventories or multiple accounts, it might take slightly longer.

While your inventory is being downloaded, let’s set up a Selling List where our linked products will reside. Think of the Selling List as a collection of products with similar configurations, represented in Salestio as unique listings on various marketplaces.

Setting up a Selling List

Begin by heading to Salestio > Etsy > Selling List and click on the “Add Selling List” button.

Here, you’ll need to:

  • Assign a name to your Selling List.
  • Select your Etsy account.
  • Choose a Selling List mode that aligns with your requirements:
  • Product Mode: Manually select the products you wish to include in this Selling List.
  • Collection Mode: Choose a collection, and all products within that collection will be automatically added to the Selling List.

For the purpose of this demonstration, we’ll opt for the “Product Mode”.

Next, specify the language and currency relevant to your product. Following this, you’ll need to select a Global Profile. This profile determines how Price and Quantity data from your Shopify store are relayed to Etsy. By default, the data is transferred without any modifications.

Subsequent to the Global Profile, you’ll also need to pick a Shipping Profile. This is essentially a shipping configuration that you can set up directly on the Etsy marketplace.

Once all the necessary details are in place, click on the “Add Selling List” button. Since we’ve chosen the “Product” mode, the next step involves adding individual products to the list. A dialog will prompt you to select the products you wish to link to your existing Etsy listings.

Once added, these products will appear in the Selling List with a status labeled “Not published”.

Establishing the connection

Let’s go back to the Etsy Inventory page. By this time, your Etsy inventory should have been fully downloaded. If the SKU (Stock Keeping Unit) of your Shopify product matches that of an Etsy item, you’ll notice that they’re automatically linked. However, if there’s a discrepancy in SKUs between Etsy and Shopify, you can manually link the appropriate Shopify product:

Once all the necessary products are matched, hit the “Sync inventory with selling products” button. Salestio will then cross-reference the downloaded Etsy inventory with the products in your Selling List. For every matched listing within the Selling List, Salestio will update its status to “Linked” and assign a status that mirrors the listing’s current state.

Returning to our Selling List, you’ll observe that all the products we added are now accurately linked.

Now, let’s initiate an update for Quantity (QTY) & Price for our listings. Once this operation concludes, the data on the linked Etsy listings will mirror that of your Shopify store.

Furthermore, if there are any modifications to stock details in your Shopify store, the associated listings within the Selling List will be flagged as needing an update. Salestio will promptly detect this change and refresh the corresponding Etsy listing accordingly.

Key takeaways

Salestio can help get your multiplatform sales together in a number of ways:

  • Time and effort savings: app can save you valuable time by automating inventory syncing, allowing you to focus on growing your business
  • Eliminate manual errors: Salestio reduces the risk of manual errors and ensures accuracy in your product listing numbers across platforms
  • Cost-effective solution: the app offers a more cost-effective solution compared to hiring additional staff or spending excessive time on manual inventory management

The app offers a free 30-day trial, which you can start today: install Salestio’s Etsy Integration for the Shopify stores, directly from the Shopify App Store, or start a free trial from the Salestio website. Should you have any queries, please don’t hesitate to contact the support team at support@salest.io.