We continue our series on how to publish your products on Amazon. This article will guide you on how to create new Amazon listings with variations. The solution works for various product categories, and the basic steps are the same. As an example, we will publish the T-Shirt with variations.
The complete text version is below the video.
To create a new Amazon ASIN, we will use the Creation Profile in Salestio.
Please note that the Creation Profile is not available in the Free plan. To access the Creation Profile and the ability to create new Amazon listings, please upgrade to any paid plan starting from Grower.
Shopify allows adding extra product information by adding metafields. These fields are not visible to your buyers but they can be used for various purposes. We will use them to customize added values to the Creation Profile.
To add new metafields, go to your Shopify Settings > Metafields. Select the page where you want to add them. Give a name to it and define the content type.
After the metafield is added, you can go to the product pages in Shopify and add data to the fields that you just added. You will later configure Salestio to take the data from this metafield.
Salestio fetches metafields data automatically every 4 hours. You can speed up this process by going to the Salestio Settings. Here you can also find the date and time when the metafields data was last updated. If the button is disabled, the refreshing process is in progress.
To add the Creation profile, go to Salestio > Profiles, switch to the Creation Profiles tab, and click “Add Creation profile”. The Creation Profile is added for the specific marketplace. It defines the categories structure and the list of product fields associated with the categories. All other fields can remain unchanged. You can also move the slider to increase the number of images.
A mapping is a way how Shopify product types or collections can be converted to Amazon listings with specific product information. Start with choosing the mapping condition. Then, select the Amazon category where you want to place the products. Based on the selected category, you will need to select the product type and the department.
After that, the list of the available product fields will be shown. They are split into Recommended and Optional. In most cases, it is enough to fill in just a couple of fields.
The list of the fields in the mapping reflects the list of the fields when you create a product directly on Amazon. You can select values for some of the fields as well as add the text. Here you can also select the metafields.
To configure the variations, start with selecting the Variation Theme. Depending on the product category, the themes can be displayed differently. In Variation options, you can map the specific fields to your Shopify product variations.
When you are ready, click the “Add mapping” button at the bottom and the “Create profile” button at the top to save the mapping and the profile.
To allow product creation, the Amazon profile should be configured for the specific marketplace. Select “Single” and select the marketplace that corresponds to the Creation profile we just added.
Here, you need to select “Allow product creation”, select the Creation profile; allow variation; GTIN exemption (if your Shopify products do not have EANs).
When the Amazon profile is added, go to Salestio > Selling Lists and add a new one. For the purpose of this article, we create it in the product mode and will add just a couple of products.
Make sure to select the marketplace where you created the profiles for. Configure all other fields and save the Selling List. Click “Add products” you want to send to Amazon.
Note! If you want to add multiple product types and collections, you will need to configure the mappings in the Creation profile for all these product types/collections.
When products are added, select them and click “Send to Amazon”. It might take up to 30 mins to create the products. If the product appears in the Linking Error status, check the Logs to see the messages.
Unfortunately, Amazon might be not very specific about the needed fields. To precisely check the errors, go to your Seller Central and view drafts of the created products. Here you can open the parent product of the variations (displayed with the SKU starting with p-) and check what fields are required.
Return to the Creation Profile and add missing values to the required fields. Remember to save the mapping and the profile.
Then, you can go back to the Selling List, select all failed products and send them to Amazon again.
It might be a bit confusing to list at least one product but then, the configuration will apply to all products that correspond to this mapping. New products will be sent on the first try.
In the next video, we will continue looking at other online marketplaces and will register on eBay.
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