Salestio charges one order-based plan that covers Amazon, eBay, and Etsy together: Starter $29 (100 marketplace orders/mo), Growth $79 (500), Scale $199 (3,000), and Ultimate $299 (7,000), plus Custom for unlimited orders. Only marketplace orders imported into your store count toward the quota — your own storefront orders don't. The same order-based plans apply on Shopify, BigCommerce, WooCommerce, Shopware and PrestaShop.
Below are the six core reasons merchants pick Salestio over magnalister, plus honest pros and cons — including where magnalister's European niche marketplaces and its Magento/JTL-Wawi depth still win.
Quick Snapshot Comparison
At-a-glance comparison of key factors
| Factor |
Salestio
|
magnalister
|
|---|---|---|
| Best For | SMB/Mid‑market merchants globally | Magento/JTL merchants in European markets |
| Pricing | Order-based plans ($29 / $79 / $199 / $299 per month, plus Custom) | Published EUR plans ex-VAT (€39 / €85 / €129 / €299), metered per marketplace; extra marketplace €15–30/mo |
| Marketplaces | Amazon, eBay, Etsy — all included in one plan | Amazon, eBay, Otto, Kaufland, Cdiscount (European focus), priced per marketplace |
| E‑commerce Integration | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Magento, JTL-Wawi, WooCommerce, Shopware |
| Setup Time | Days (unified store‑native) | Days to weeks (per marketplace setup) |
| Support Style | Hands‑on, responsive (English) | Primarily German-language support |
| Integration Type | Unified store‑native apps | Plugin/extension based |
What Both Platforms Do
Core marketplace integration delivered by both solutions:
Both reduce multichannel busywork and both meter usage. The difference is how it is counted: magnalister's uploads-plus-orders quota is counted per marketplace, and each extra marketplace is a separate €15–30/mo line, while Salestio's order quota is a single pool covering Amazon, eBay, and Etsy on one plan.
Side-by-Side Deep Dive
Detailed comparison of key business factors
Pricing & Cost Structure
One Order-Based Plan, Every Marketplace Included
Starter $29, Growth $79, Scale $199, and Ultimate $299 a month, plus Custom — and every one of them covers Amazon, eBay, and Etsy together. Only marketplace orders imported into your store count toward the quota — your own storefront orders don't. Extra orders are billed per order ($0.15 on Starter down to $0.04 on Scale and Ultimate) and capped, so the bill can't run away — imports pause at the cap until you upgrade. Need more? $9 per extra marketplace account, $5 per additional 1,000 SKUs.
Published EUR Plans, Metered per Marketplace
magnalister publishes €39, €85, €129, and €299 per month ex-VAT, with a €0.35 overage. The metered quota — uploads plus orders, at 350 / 3,000 / unlimited per month — is counted per marketplace, and each additional marketplace costs €15–30/mo on top. These are the vendor's own published figures, ex-VAT and not converted.
Integration & Setup Speed
Modern Store‑Native, Fast Go‑Live
Connect all marketplace accounts once, map fields, and start syncing in days inside your store admin across Shopify, BigCommerce, WooCommerce, Shopware, and PrestaShop.
Traditional Plugin Installation
Install and configure plugins for each marketplace, with setup requiring more technical knowledge.
Support & Customer Success
Hands‑On English Support
Direct access to an English-speaking team that prioritizes SMB outcomes onboarding help, mapping guidance, and configuration checks.
German-Language Support
Primarily German documentation and support, good for German-speaking merchants but limiting for international users.
Scale & Global Growth
Global Marketplace Coverage
Built for growth across Amazon (20 regions), eBay, and Etsy — Growth includes 5 marketplace accounts and 10,000 products, Scale 15 accounts and 20,000 products, Ultimate 20 accounts and 50,000 products, all on a single plan.
European Market Focus
Excellent for European niche marketplaces (Otto, Kaufland), but limited for global expansion.
Feature Comparison Matrix
Visual comparison with performance indicators
| Feature | Salestio | magnalister | Winner |
|---|---|---|---|
| European Marketplace Coverage | Amazon EU, eBay EU ✅ | Amazon, eBay, Otto, Kaufland, Cdiscount ✅✅ | magnalister |
| Modern Store Platform Support | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop ✅✅ | Magento, JTL-Wawi focused ✅ | Salestio |
| Etsy Integration | Full Etsy with personalization → metafields, included in every plan ✅✅ | Limited or not available ✅ | Salestio |
| Global Amazon/eBay Coverage | 20 Amazon regions plus global eBay, all on one plan ✅✅ | Primarily EU-focused ✅ | Salestio |
| eBay Motors / Compatibility | KType/ePID compatibility, Motors categories ✅✅ | General eBay integration ✅ | Salestio |
| Cost of Adding a Marketplace | Included — one order-based plan covers Amazon, eBay, and Etsy; $9 only if you need an extra marketplace account beyond your plan's allowance ✅✅ | €15–30/mo ex-VAT per additional marketplace, and the uploads-plus-orders quota is counted per marketplace ✅ | Salestio |
| Product Import to Store | Dedicated eBay→Shopify & Etsy→Shopify import ✅✅ | Marketplace→Store import varies ✅ | Salestio |
| SMB Usability | Modern interface, fast setup ✅✅ | Traditional plugin approach ✅ | Salestio |
The 6 Reasons Merchants Choose Salestio
Why SMBs choose focused efficiency over enterprise complexity
Modern Platform Support
Native apps for Shopify, BigCommerce, and modern platforms.
Global Marketplace Coverage
Amazon across 20 regions, plus eBay and Etsy — all included in one plan.
One Price, Every Marketplace
One order-based plan covers Amazon, eBay, and Etsy, and the worst case is capped at the next plan's price.
Fast Implementation
Go live in days via modern store-native integration.
English Support
Hands-on guidance in English for global merchants.
Dedicated Product Import
Standalone eBay→Shopify Product Import (plus Etsy→Shopify) streamlines catalog migration.
Pros and Cons Side-by-Side
Honest assessment of strengths and limitations
Salestio
✅ Pros:
- One plan covers Amazon, eBay, and Etsy — no per-marketplace licence and no per-app purchase
- Published, self-serve pricing: $29 / $79 / $199 / $299 a month, plus Custom, month-to-month in USD
- Every plan's worst case is capped at the next plan's price: Starter tops out at $79, Growth at $199, Scale at $299
- Store‑native apps — marketplace orders land as native orders in Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop
- Dedicated Product Import (eBay→Shopify, plus Etsy→Shopify)
- 14-day free trial on all paid plans, with English-language hands‑on support
⚠️ Cons:
- Fewer European niche marketplaces than magnalister — no Otto, Kaufland, or Cdiscount
- Not optimized for Magento or JTL-Wawi
- Billed in USD, so merchants who want EUR ex-VAT invoicing from a German vendor may prefer magnalister
magnalister
✅ Pros:
- Strong European marketplace coverage (Otto, Kaufland, Cdiscount)
- Deep Magento and JTL-Wawi integration
- Publishes its pricing openly in EUR ex-VAT (€39 / €85 / €129 / €299, €0.35 per unit over quota)
- German company with local market expertise and German-language support
⚠️ Cons:
- The uploads-plus-orders quota is counted per marketplace, so a third channel means a third set of usage to pay for
- Each additional marketplace adds €15–30/mo ex-VAT on top of the plan
- Prices are quoted ex-VAT, so the invoiced amount is higher than the headline
- Primarily German-language support
- Limited modern platform support — no Shopify or BigCommerce app
- Traditional plugin approach rather than a store-native app
💰 Pricing Comparison
Transparent vs. custom pricing models
| Tier | Salestio | magnalister |
|---|---|---|
| Starter | $29/month (100 marketplace orders/mo, all marketplaces) | €39/month ex-VAT — uploads + orders quota counted per marketplace; extra marketplace €15–30/mo |
| Growth | $79/month (500 orders/mo, all marketplaces) | €85/month ex-VAT — uploads + orders quota counted per marketplace; €0.35 per unit over quota |
| Scale | $199/month (3,000 orders/mo, real-time sync) | €129/month ex-VAT — uploads + orders quota counted per marketplace; extra marketplace €15–30/mo |
| Ultimate | $299/month (7,000 orders/mo, real-time sync) | €299/month ex-VAT — magnalister's top published plan, still counted per marketplace |
| Enterprise | Custom (unlimited orders) | No published tier above €299/month ex-VAT |
| Setup Fees | None | None published; each additional marketplace is €15–30/mo ex-VAT |
🔧 Technical Specifications
| Specification | Salestio | magnalister |
|---|---|---|
| Data Sync Frequency | Order fetch every 30 min on Starter, every 15 min on Growth, real-time on Scale and Ultimate | Near real‑time (varies by marketplace) |
| Hosting | SaaS app with store‑native UX | Plugin/extension installation |
| APIs | E‑commerce & marketplace APIs | Marketplace APIs via plugins |
| Order Metadata Mapping | Personalization notes → metafields | Standard order data |
| Platform Coverage | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Magento, JTL-Wawi, WooCommerce, Shopware |
🔌 Integration Capabilities
| Platform Type | Salestio | magnalister |
|---|---|---|
| E‑commerce Platforms | Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop | Magento, JTL-Wawi, WooCommerce, Shopware |
| Marketplaces | Amazon (20 regions), eBay (global), Etsy — all on one plan | Amazon EU, eBay EU, Otto, Kaufland, Cdiscount, Rakuten — priced per marketplace |
| Analytics Tools | Built‑in reporting | Per-marketplace reporting |
📞 Support Options Comparison
| Support Type | Salestio | magnalister |
|---|---|---|
| Onboarding | Personal 1:1 setup guidance (English) | German documentation + support |
| Response Time | Same‑day (typical) | Varies by support plan |
| Support Channels | Email, chat, call — email on Starter and Growth, priority email on Scale, dedicated support on Ultimate | Email, phone (primarily German) |
| Language | English | Primarily German |
| Training | Included | Documentation-based |
| Account Management | Direct team relationship; dedicated account manager on Custom | Varies by plan |
🎯 Salestio is Perfect If You:
Checklist to determine if Salestio fits your business
- Use Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop
- Sell on more than one marketplace and don't want a separate licence for each
- Want published, self-serve pricing you can read before you talk to anyone
- Prefer store-native integration — marketplace orders arriving as native store orders — over a traditional plugin
- Want a known ceiling on the bill: every plan's worst case is capped at the next plan's price
- Value fast implementation and English-language support
Start your 14-day free trial and put Amazon, eBay, and Etsy on one plan
Start Free Trial💬 What Merchants Say
Real experiences from SMB merchants
"One plan instead of a licence per channel. About 350 marketplace orders a month puts us on Growth at $79 for Amazon, eBay and Etsy together."
"We were paying three separate per-marketplace licences. Now it's one $79 line item and the order quota is shared across all of them."
"We run Shopify in the US and Shopware in Germany on the same order-based plan, billed once, in dollars, with no per-marketplace surcharge."
Frequently Asked Questions
🔄 Switching from magnalister? We Make It Easy:
Simple, step-by-step migration process
Platform Assessment
Start with the free audit at /marketplace-health-check — we review your store platform (Shopify, BigCommerce, WooCommerce, Shopware, or PrestaShop) and your current marketplace setup
Marketplace Alignment
Confirm Amazon, eBay, and/or Etsy fit your channel strategy — all of them are covered by a single Salestio plan, with no per-marketplace licence
Data Migration
Migration assistance is included on any paid plan — we link your existing listings on matching SKUs instead of re-creating them; the full checklist is at /migration
Testing
Validate listing sync and order flow during the 14-day free trial, and check how many marketplace orders a typical month actually imports
Launch
Enable unified sync across Amazon, eBay, and Etsy on one plan
Optimization
Tune pricing templates and automation rules, and settle on the tier that matches your real order volume — $9 adds an extra marketplace account if you need one
Timeline: Most migrations complete in 1–2 weeks with zero downtime — comfortably inside the 14-day free trial.
Thinking about switching from magnalister?
Migration assistance is included on any paid plan: we link your existing listings on matching SKUs instead of re-creating them. Or have us run the whole move and the operations afterwards.
How migration works Get a free health checkConclusion & Next Steps
magnalister offers deep European marketplace coverage for Magento and JTL-Wawi merchants, and it publishes its pricing openly: €39, €85, €129, and €299 per month ex-VAT with a €0.35 overage. The catch for multichannel sellers is that the uploads-plus-orders quota is counted per marketplace, and each marketplace beyond the first adds €15–30/mo.
Salestio charges one order-based plan — $29, $79, $199, or $299 a month, plus Custom — and that plan covers Amazon, eBay, and Etsy together. Only marketplace orders imported into your store count toward the quota, extra orders are billed per order and capped, and the same plans apply on Shopify, BigCommerce, WooCommerce, Shopware and PrestaShop.
Adding a third marketplace shouldn't add a third bill
Start your 14-day free Salestio trial, or read the migration checklist at /migration.