26 Oct‘23
Amazon is big, and its catalog holds a huge number of products. Still, as a seller, you might need to add a brand-new item to the catalog in order to get listed. The biggest challenge is providing Amazon with all the little details and product specifics to get the product up.
Luckily, Salestio can help to automate this process. Today, we will show how to specify all the details in a Creation Profile and list new products on Amazon. We will use two products for this example:
Adding a Creation Profile
Creation Profiles provide a way to create and extend Amazon listing information with extra details and place the product into the correct category on the marketplace. All of the specific product details are defined here.
To add a new Creation profile, go to Salestio > Profiles > Creation profiles. Click the “Add Creation profile” button.
The Creation profile consists of 2 parts. The first one relates to the settings for all mappings inside the Creation profile. The second part is the actual mappings that connect Shopify products with Amazon categories.
First, pick a name for the profile. We will enter “Cappuccino cups” to easily identify this profile later.
Select the marketplace where you want to create new Amazon listings. In the next steps, you will need to select the Amazon category. The category depends on the marketplace. If you are listing on multiple marketplaces, please note that the category structure might be a bit different on different marketplaces.
The Listing title and Listing description are set to the default values to send the exact information from the Shopify product pages to Amazon.
Amazon requires at least one Bullet point (or Key Feature) for each listing, and you can add up to 5 of them. We will add some details about our products in fields 1 and 2:
You can also add metafields here instead of entering text, as seen on Bullet Point 3. Check out our article on Shopify metafields for an in-depth guide.
We will leave the Listing Brand name on default to use the “Vendor” information from the Shopify product page.
The number of images limits how many pictures are sent with each listing. We will max it out at 9 images.
Creating a mapping
Mapping in the Creation Profile is a rule that sets the correspondence between the selected Shopify product types, categories, and collections from one side and the Amazon category with the required data from the other side.
The Mapping condition defines which Shopify products are to be included in this mapping line. We are listing cappuccino cups, so the selection is:
- Product must match all conditions below
- Product Type: Cup
- Collection: Cappuccino
This will select all cups that are in the “Cappuccino” collection.
Next, we select the Category and Product Type for our cappuccino cups. For Amazon UK, it happens to be the following:
After the Product Type is selected, you will be presented with the list of the available fields to add data. These are the all fields that are available on Amazon when creating a new listing. Some of them are required, others are optional. The required fields depend on the selected Amazon Category and Product Type.
Below are the required fields for the “Drinking cup” product type:
Age Gender Category, Model number, Manufacturer, Condition type, Material, Item type name, Capacity, Capacity unit, Power plug type, Accepted voltage frequency, Unit count, Unit count type, Country of origin, Batteries required, Dangerous Goods Regulation, Contains liquid content, Item Height Base to Top, Item Height Unit, Item Width Widest Point, Item Width Unit.
Consider the following tips for an easier time:
- Pick the Product Type that is the closest to the products you sell. If you need help with a specific product type, please refer here for directions.
- Always add data to the following fields: Manufacturer, Offering Condition Type, Country of Origin, Dangerous Goods Regulation.
- If some fields do not really make sense, you need to specify that. Enter “Not applicable” if this is the case.
- If you would like to send more flexible values in the mapping, use the metafields.
- It is better to add multiple mappings to one Creation profile instead of adding multiple Creation profiles. This way, you can also fit the products into a single Selling List.
Fill out the fields according to the products, and click “Add mapping” at the bottom of the page.
After the mapping is added, it should appear in the “Mappings” section on the same page. Click “Create profile” to finish configuring the Creation Profile.
To make use of the new Creation Profile, you need to enable it in the Amazon Profile, create a Selling List, and add some products.
Send the products to Amazon
Let’s go back to the Selling List and send the products. Wait for 15 minutes, and the status should change to “Linked”:
Still, you might see some items go to an “Error” status. If that is the case, click on logs to see what is missing. You can go back to the Creation Profile and add the missing fields at any time.
Save more time
While creating listings on Amazon is a complex process, it can be streamlined with Salestio. You may need some time to set it up, but the completed profiles can be used to send products in batches and make bulk updates fast and easy.
The Salestio team is always happy to help with any app configuration. If you need assistance, feel free to reach out at support@salest.io or look for the help widget inside the app. The app offers a 30-day Free Trial, which you can start today using the link: salest.io/signup
