Amazon offers a great way to reach more customers by allowing multiple marketplaces on the same Seller account. Today we will look for ways to deal with the complexity of multiple marketplaces using Salestio. With Salestio, you can use your Shopify, BigCommerce, or another e-commerce store to manage your Amazon account, among other platforms. See the full list of supported e-commerce stores here.

There are two ways of dealing with multiple marketplaces efficiently: using the international listings feature on Amazon or managing each marketplace separately in Salestio. We will show how you can sync your store with Amazon in both cases.

Using international listings

In this article, we assume that no items are yet listed on your Seller account. If you have some inventory active on Amazon, follow this guide to connect it with your store instead and skip the next step.

Listing the items

First of all, we need to make the items available on Amazon. Here is a fast way to do it with Salestio:

Step 1 is to add a Selling List. It will hold our products and allow checking or managing their sync status. Note that each Selling List can be used for one Amazon marketplace at once. We will make the products available on more marketplaces in later steps.

Step 2 is adding products to the Selling List. Add all of your store items that you want to sell on Amazon. If you are using Collection mode, just wait a few minutes while Salestio is fetching your items.

Step 3 is sending the products for listing. Select the added items and click “Send to Amazon”. Salestio will send the selection, and the products will show up in your Seller Central inventory.

Related: read the full guide on listing the items with Salestio here

After the status turns from “Not Linked” to “Linked”, items will be synced to the inventory in your Shopify store (or your other platform of choice).

Adding more marketplaces

Now that we have the items up and connected, it is time to get them to the other marketplaces.

Amazon offers a simple way of making your listings available on multiple sites. You can list the item once and mark it for sale on other marketplaces. To set up international listings, follow the guide from Amazon here to set the source and target Amazon stores for your listings:

When using International Listings, there is no need to create a Selling List for each marketplace in Salestio. Add just one Selling List only for your Source marketplace. All other marketplaces, which are called Target marketplaces, will be managed from Seller Central.

After the items are enabled for multiple marketplaces, all of your linked inventory can be managed from the e-commerce store. Whenever you update the prices or an item is sold, Salestio will update the data in your Source Amazon store. Amazon will then apply this update to marketplaces marked in international listings as Target stores.

Using separate Selling Lists to manage each marketplace

You can avoid using international Amazon listings and manage each marketplace independently. For this, add multiple Selling Lists: one (or more) for each Amazon marketplace that you will use. We have two Selling Lists: one for Amazon UK, and another for Amazon Italy:

After this is done, the process is the same as for the other method: add products to each Selling List and send.

Using an individual Selling List for each marketplace can take more time to set up, but has its own advantages. You might want to consider your options depending on where and how you sell.

More flexibility

Each Selling List contains its own configuration, so you can have different settings for each marketplace. For example, if selling in Italy is more expensive for you, you can set a markup for this marketplace in your Global Profile. This will change your Italy prices while keeping the rest unchanged.

Learn more about customizing stock and price synchronization:
How to Manage Listing Quantities with Salestio
Custom Pricing Rules for eBay and Amazon Listings

Separate warehouses

If you have different fulfillment locations for different countries, stock needs to be counted separately. Shopify users have the option to use locations for managing each warehouse separately, and Salestio can integrate this with Amazon.

Using Shopify locations allows updating Amazon listings according to their respective fulfillment center. Set separate Amazon Profiles for each Selling List and take advantage of this option.
Learn more about using Shopify locations with Salestio


Being present on multiple marketplaces is great for sales, and using Salestio can help keep it all managed. Sync prices and stock, fulfill Amazon orders, and connect other marketplaces like Etsy and eBay, all in one place. If you are not a Salestio user, check if your platform is supported here and get a Free 30-day trial.

Related Post