Part 7: creating products with variations directly in Amazon Seller Central
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Seeing what Amazon expects makes the automation easier to configure. This part creates a variation product by hand in Seller Central: a parent listing holding the family, child listings for each size and colour, and the variation theme that ties them together.
Apparel is one of the more demanding categories, since size, colour, fit type and department are all required. Doing it manually once makes the automated version in part 9 far easier to get right.
What you will learn
- How Amazon's parent and child variation structure works.
- What a variation theme is and how to choose the right one.
- Which attributes apparel listings require before they will publish.
- Why doing this manually makes the automated route easier to configure.
Steps shown in the video
- Choose the right Amazon product category for apparel.
- Create the parent listing that holds the variation family.
- Select the variation theme, such as size and colour.
- Add child listings for each size and colour combination.
- Fill the required apparel attributes and publish.
Watch next
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Part 1: the plan for a print-on-demand business
What the series builds and why: a Shopify store, Printify fulfilment, and the same products sold on Amazon, eBay and Etsy.
10:09
Part 2: registering the Shopify store
Registering a new Shopify store, applying a base design, and going through the settings that affect selling rather than appearance.
6:42
Part 3: creating a Printify account and connecting it to Shopify
Registering with Printify, choosing print providers, and connecting the account to the Shopify store built in part 2.
Build the same setup with your own designs
Start a free trial and connect your Shopify store to Amazon, eBay and Etsy, the stack this series builds.
Where to go next
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