Print-on-demand, built from scratch in thirteen parts

One continuous project: a new Shopify store, a Printify account, real T-shirt designs, and the same products listed on Amazon, eBay and Etsy through Salestio.

13 videos Complete series, start to finish
Print-on-demand, built from scratch in thirteen parts

What this series builds

Most print-on-demand tutorials stop at the store. This series keeps going. It starts with an empty Shopify account and ends with variation listings live on Amazon, eBay and Etsy, all fulfilled by Printify and all driven from one Shopify catalogue.

The recordings keep in the parts nobody enjoys: applying for a GTIN exemption so T-shirts can be listed on Amazon without barcodes, working out how a size-and-colour product has to be expressed on each marketplace, and configuring eBay business policies before the first listing will publish.

You finish with a realistic picture of the work involved. Thirteen short videos will tell you more about whether print-on-demand across three marketplaces suits you than any feature list.

  • Register a Shopify store, choose a theme and configure the settings that matter.
  • Create a Printify account, connect it to Shopify and design a T-shirt to sell.
  • Register on Amazon and obtain a GTIN exemption for products without barcodes.
  • Create variation products on Amazon, eBay and Etsy from the same Shopify catalogue.
  • Use Salestio creation profiles and selling lists to publish and maintain those listings.

Why print-on-demand needs a channel manager

Print-on-demand stays simple until you sell in more than one place. The product exists in Printify, the catalogue lives in Shopify, and each marketplace wants its own listing format, attributes and variation structure. Maintaining that by hand across Amazon, eBay and Etsy is where most sellers stop expanding.

Salestio removes the duplication. Products created once in Shopify are published to each marketplace with the mapping that marketplace expects, and orders come back into Shopify where Printify picks them up for fulfilment. Parts 8, 9, 12 and 13 show it in practice.

The same applies well beyond T-shirts. Any catalogue with variations and a fulfilment partner behind it hits the same problem, and the same workflow solves it.

How to watch it

Watch in order if you are starting a business, since each part assumes the previous one. If you already have a store and want the marketplace half, start at part 6, where the first marketplace account is created.

Every part has a matching blog article covering the same content in written form, linked on each video page, so you can read the steps while you follow along on screen.

The thirteen parts

Watch in order, or jump to the marketplace part you need.

Part 1: the plan for a print-on-demand business 2:30

Part 1: the plan for a print-on-demand business

What the series builds and why: a Shopify store, Printify fulfilment, and the same products sold on Amazon, eBay and Etsy.

Part 2: registering the Shopify store 10:09

Part 2: registering the Shopify store

Registering a new Shopify store, applying a base design, and going through the settings that affect selling rather than appearance.

Part 3: creating a Printify account and connecting it to Shopify 6:42

Part 3: creating a Printify account and connecting it to Shopify

Registering with Printify, choosing print providers, and connecting the account to the Shopify store built in part 2.

Part 4: creating a T-shirt design in Printify 8:09

Part 4: creating a T-shirt design in Printify

Building an actual product: preparing the design, placing it on the garment, and sourcing digital files you are allowed to sell.

Part 5: final edits and launching the store 9:03

Part 5: final edits and launching the store

The last pass before launch: product pages, navigation, policies and the checks worth making before the store accepts its first order.

Part 6: Amazon registration and GTIN exemption 6:47

Part 6: Amazon registration and GTIN exemption

The step that blocks most print-on-demand sellers. Amazon wants a barcode for every product, and custom-printed items have none. Here is the exemption process.

Part 7: creating variation products directly on Amazon 7:47

Part 7: creating variation products directly on Amazon

How Amazon models a size-and-colour product: parent and child ASINs, variation themes, and the attributes apparel listings require.

Part 8: Salestio app overview for multichannel selling 7:22

Part 8: Salestio app overview for multichannel selling

The turning point of the series: how one app connects the Shopify store to Amazon and eBay, and how Printify fulfils marketplace orders automatically.

Part 9: creating Amazon variations with Salestio 8:13

Part 9: creating Amazon variations with Salestio

A detailed look at the creation profile, the object that decides how Shopify product data becomes a compliant Amazon variation listing.

Part 10: registering on eBay and adding the account 5:25

Part 10: registering on eBay and adding the account

Opening the second marketplace: eBay registration, the seller settings it asks for, and connecting the account so listings can be created from Shopify.

Part 11: creating a variation listing on eBay 6:21

Part 11: creating a variation listing on eBay

eBay's multi-variation listing format: how sizes and colours share one listing, and which item specifics apparel requires.

Part 12: creating eBay listings from Salestio 8:13

Part 12: creating eBay listings from Salestio

The automated version of part 11: configure the creation profile and eBay profile once, then export variation listings from Shopify products.

Part 13: creating Etsy variation listings from Salestio 6:48

Part 13: creating Etsy variation listings from Salestio

The third marketplace: how creation profiles, global profiles and Etsy shipping profiles combine to publish variation listings from the same Shopify products.

Frequently asked questions

The series uses Printify because it integrates cleanly with Shopify, and the marketplace half of the workflow works with any provider. Any fulfilment partner that keeps products in your Shopify catalogue can be listed to Amazon, eBay and Etsy the same way.
Yes, and part 6 covers the requirement that stops most people. Amazon expects a GTIN for new products, and custom-printed items have none. A GTIN exemption, applied for through Seller Central, is the route around it.
Each marketplace has its own variation model, so a single Shopify product with size and colour options is expressed differently on each. Parts 7, 9, 11 and 13 show the mapping for Amazon, eBay and Etsy, and this takes the most care of anything in multichannel print-on-demand.
Printify does. Marketplace orders are imported into Shopify as normal orders, Printify produces and ships them, and the resulting tracking is sent back to the marketplace.
The workflow is. Some marketplace interfaces have changed since the recording and Salestio has gained features such as Autopilot listing import, but the sequence of decisions from store to designs to marketplace registration to variation mapping to listing creation is unchanged.

Build the same setup with your own designs

Start a free trial and connect your Shopify store to Amazon, eBay and Etsy, the stack this series builds.

Where to go next

Prefer to watch on YouTube? Subscribe to the Salestio channel for new tutorials. youtube.com/c/salestio