Amazon integration, step by step

What connecting Amazon involves

Authorising Amazon takes about a minute. You approve Salestio in Seller Central and the account appears in the app. The work that follows is catalogue work, and it splits into two situations that these videos treat separately.

Sellers who already list on Amazon should start with linking. Every existing ASIN needs to be matched to the right product in your store so that stock and price sync to the listing instead of creating a second one. Sellers starting fresh should start with creation: filling the attributes Amazon requires for your category and exporting products as new listings.

Linking protects your listing history, your reviews and your Buy Box position. Skipping it creates duplicate ASINs, which take time to unwind.

• Authorise an Amazon seller account and choose which regional marketplaces to sell in.
• Match existing Amazon listings to store products by SKU or ASIN.
• Pull active Seller Central inventory into the store so one system drives stock.
• Decide per-product price and quantity rules before anything goes live.

Who these videos are for

Merchants who already sell on Amazon and want their store to hold the master stock and price, and merchants preparing a first Amazon launch who want to see the account setup before they start.

Amazon applies stricter product data rules than eBay or Etsy. GTIN requirements, category attributes and listing eligibility all apply before a product goes live. The product overview videos give the wider context if you are still deciding whether that effort pays off.

One account or several

Salestio supports several Amazon accounts and several regional marketplaces on one installation, which matters if you sell in both North America and Europe or run separate brands. You authorise each account the same way, and each connected marketplace keeps its own listings, prices and inventory rules.

The account videos below use one account for clarity. Adding a second follows the same steps.