24 Oct‘25
Selling online can have a lot of nuance. Attention to detail can go a long way towards building a fast-growing store. In this article, we will go over the most overlooked details related to listings on Amazon, eBay, or Etsy, and share tips on how Salestio can help keep the product pages consistent.
General mistakes
The points here apply no matter where you sell. Basic details on the product page are the most important part, but can be easily overlooked when managing hundreds of listings across multiple storefronts.
Pricing errors
Adding an incorrect price to the listing might lead to more canceled orders and reduced profit. Automating the price updates is a simple way to reduce your workload. With Salestio, you can set up the sync between multiple marketplaces and focus on managing only your main e-commerce store. Check out the guides for connecting Amazon, eBay, or Etsy listings through Salestio to learn more.
Selling on external marketplaces can introduce some overhead, so adjusting the prices accordingly is fair to keep the profits consistent across the channels. Salestio can deal with this with the help of Price templates or a blanket price multiplier for the connected marketplaces. To adjust the price settings, edit your Global Profile in Salestio > Profiles tab:
See the detailed guide below for more tips
How-to Guide: Set up Pricing Rules in Salestio
Inconsistent stock
Multichannel sales require merchants to keep track of the stock levels across different platforms. Poor management can lead to overselling or missing a product on the marketplace storefront.
When connected through Salestio, the marketplace listings will receive automatic updates based on the current inventory levels in your store.
For sellers who want an extra layer of reliability, Salestio allows setting quantity limits for marketplace listings. Check the article below for examples on your e-commerce platform:
How to avoid overselling in multi-channel
Incomplete product details
Adding detailed specifications about the product is important to help customers make informed decisions. Having more of the product details filled in also boosts visibility, as the product will appear in more filtered searches. In Salestio, all the product-specific fields can be added to the Creation Profile. Check out the detailed guides for Amazon, eBay, and Etsy. The app can fill in the blanks using metafields or custom fields from your store, saving time.
Adding up-to-date and relevant details to the description and reflecting the search trends is just as important to keep the listings visible. Salestio offers the option to use customizable Description templates. Descriptions can also be extended with details from the store product pages, including metafields, pictures, and custom fields.
Read more about Salestio Description Templates on our blog
Platform-specific mistakes
Each marketplace has its own rules and limitations. Adjusting the listing details according to the specifics of each marketplace can boost visibility and customer trust.
Amazon
Amazon has strict regulations regarding the product information that sellers can add to the listings. For example, adding promotional phrases, subjective claims, or alternative contacts can get the listing suspended. When composing the Creation Profile for your Amazon listings in Salestio, you can adjust the titles and include custom text or fields from the store. These details should be added before publishing an item on Amazon. This way, you can replace a title that is not compliant with Amazon regulations.
Ignoring the keywords can impact the searchability of your Amazon items, so filling them in can be a significant boost for sales. Make sure to include them in the Salestio Creation Profile when creating your Amazon listings:
eBay
eBay does not have a dedicated “keywords” field, but you still can optimize the listings to make them more visible. The character limit for titles on eBay is a whole 80 characters, so making the most of this space is key.
Read more: Customizing eBay and Etsy Titles Using Salestio
eBay is popular for supporting auction listings. However, some auctions can have worse performance than “buy it now” listings. Most of the time, commonly available items perform better when listed as “buy it now” (things like phone cases, home appliances, materials). Next time, when deciding between auctions and one-click sales, give it a second thought based on the products you have.
Etsy
Neglecting tags is one of the most significant mistakes the sellers can make. Tags are a key part of how Etsy’s search engine matches customer searches with your products. Adding most descriptive tags can be a significant boost to sales. Etsy has 13 slots for tags, and using them all provides the best results.
In Salestio, you can specify the tags manually in the Creation Profile or add the Shopify tags automatically by enabling the corresponding option.
When listing on Etsy, do not ignore its target audience. Etsy is built for shoppers who value artistic, handmade, or personalized items. Bringing other types of items can result in a bad turnover, while a different marketplace might be a better pick. If you are not sure about which platform to pick, check the article below:
Etsy vs. eBay: Which Marketplace is Better For You?
If you want to start selling on Amazon, eBay, or Etsy Salestio can help by automating the process. Don’t have the app yet? Grab a Free 30-day Trial here.
For any questions and comments regarding Salestio, feel free to message support@salest.io.
