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Salestio offers ways to automate listing Shopify items on Etsy. Based on the Shopify inventory, the app can create and sync the Etsy listings to the shop.

In this article, we will walk you through sending Shopify items to Etsy using the Selling Products view, syncing the items, and addressing potential issues.


Connect an Etsy seller account

To perform any operations on Etsy, you should connect your account to Salestio first. This can be done during the onboarding stage. In case you skipped the onboarding step, add the account separately in Salestio > Accounts tab > Add account. Pick a name for your Etsy account in Salestio and save the settings.

Add an Etsy account in Salestio

In the next step, you will be redirected to your Etsy account to confirm Salestio permissions. After confirming the permissions, the seller account is ready to go. You can confirm its status by checking the badge in the Accounts tab.

Add products to Salestio

Next, we should select the products to put under Salestio’s management in the Selling Lists tab. If you have multiple Etsy accounts, they will be available in the tab dropdown here. Select the target account and click “Add Products” at the top.

Pick the items to add to Salestio

In the next step, select the Shopify items to add to your Salestio product pool. Don’t worry about selecting every single one for now. You can add more products at any time. New items will appear in the list with a Not Linked status:

Freshly added items in the Etsy product list

Now we should configure the contents of the future listings. Salestio has two ways of adding product details to the items:

  • Listing Data can be added to a single product. Settings from here can be converted to a Syncing Rule later.
  • Syncing Rules can save some time when configuring large product collections. Salestio can apply settings from a matching Syncing Rule automatically, which is handy when sending products at scale.

Keep reading to find out more about both methods.

Set up the Listing Data

To set up the listing information for an individual product, click the pencil icon under the target marketplace. This page has a few key sections for adding information to the listings.

In Listing Data, you can add product creation details (Etsy category, tags, title, item specifics) and save this Listing Data as a preset for other products.

Click Allow Product Creation to edit. Note the key parts to add here:

  • Select between Automatic and Manual Renewal.
    More about the pros and cons of each: Etsy listings renewal and how to manage it in Salestio
  • Add the Etsy tags to make your product easily searchable.
  • Pick the combination of ‘who/when made it’ and ‘what is it’ that best describes your products.
    Related help article on help.etsy.com: What Can I Sell on Etsy?
  • Etsy Category that the product will be listed in.
  • Product Specifics are all the related fields for the selected Etsy category.
  • Enable variations on Etsy.
    To map the variations, set your Shopify property in ‘Variation Option’, and the corresponding Etsy property in ‘Variation Theme’.
Product creation details in the Listing Data

After saving the Listing Data for one product, you can send it right away or convert it into a Syncing Rule (“Save Listing Data for future listings” option). When this is enabled, all the settings above will be converted into an Etsy Syncing Rule, which you can edit later (more on this in the next section). You can save the preset for all listings or only specific kinds (based on a matching Shopify product type, collection, or category).

Edit the Sync Rules and enable autolisting

Syncing Rules are global presets for product listings. Salestio applies the matching rule based on the Shopify Collection, Category, or Product Type condition.

Click Syncing Rules at the top of the page to check the listing settings. Each rule has a match condition in the Product groups section. Salestio will automatically apply the saved rules based on this match:

Example of a match condition for a Syncing Rule

Salestio applies the following priority for the Syncing Rules:

  1. Listing Data added to the individual product (if any)
  2. Syncing Rule with a filter match
  3. Syncing Rule configured for all products

There are a few different rules relevant to Etsy products:

Price & QTY Syncing Rule

Salestio comes with a default Price & QTY rule for all products. The default preset sends the exact prices and quantities as they appear on the Shopify product page.

Set alternative modes for product syncing, pick a specific Shopify warehouse, or enable price rounding. Learn more about available options for customizing prices and quantities in the respective blog articles. Saved Price & QTY rules can be applied to any account or marketplace.

Set up quantity and price settings in Syncing Rules
Etsy Syncing Rule

If you saved any Listing Data presets earlier, they will show up in this tab. Here, you can edit or add more Listing Data templates for your Etsy items. Each template is saved for a specific account. If you are selling on multiple Etsy accounts, make sure to add a Syncing Rule for each one or set up individual Listing Data for the rest of the products without a template.

Automatic listing can be enabled in this profile. When enabled, Salestio will automatically send any matching products to Etsy.

In the Etsy Syncing Rule, set the product creation details, such as tags, category, and listing specifics. Syncing Rules contain all the same fields as Listing Data.

You can set up multiple Etsy rules to cover different kinds of products in Shopify
Description Templates

In Description Templates, set up a preset to compose a description for the marketplace listings. Use the editor to add custom text or product information from Shopify, including Metafields. Description Templates are applied on Send to Etsy or Update actions from the product list (with product creation enabled).

Etsy limits the formatting options for the descriptions, so only plain text is supported for this marketplace. Please adjust your Description Template accordingly.

Compose your own description using the built-in editor

Send products and review results

After all the Syncing Rules and Listing Data are configured, send the items to the marketplace. There are two ways to publish the products:

  • Send the product one by one: select the items in the list and click the “Send to Etsy” button at the top of the list.
  • Send in bulk: click “Send all Not Linked to Etsy” to publish all possible items in the Not Linked status.
Publish the selected products on Etsy

Check back in a few minutes to see the results. Salestio will keep syncing the “Linked” items as the Shopify products update.

Some items might show up with a Linking Error status. Check the logs to find out why:

Click the note icon to check the logs

Etsy limits the kinds of items you can sell on the platform. If your item is not eligible or incorrectly labeled, the following error might appear:

Oh dear, you cannot sell this item on Etsy

This error means that the items do not qualify for sale on Etsy based on the attributes from your Listing Data: “Who/When made it” and “What is it”.

“Who made it”, “When made it” and “What is it” are specified in Listing Data or Etsy Syncing Rule

To make sure that the products can be sold on Etsy, please check if the products fall under the following categories and pick the appropriate attributes in Listing Data:

  • Handmade items (stuff done by yourself or somebody in your company).
  • Craft Supplies, components, materials, or tools that people may use to make their creations.
  • Vintage Goods (20 years old or more).

If your store sells new products, “Finished products” have to be made by you or a member of your shop. Products made by another company have to be marked as “A supply or tool to make things”.

For vintage goods over 20 years old, you can mark them as a “Finished product” and “Made by another company or person”.

After verifying that the products can be sold on Etsy and editing the Listing Data, try sending the items again.

More examples and an in-depth explanation on help.etsy.com: What Can I Sell on Etsy?


Quantity cannot be empty, at least one variant of the product must have stock

To resolve the above error, edit the product quantity in the store to add more stock. After adding more stock, try sending the item again.

Bulk actions with the product list

Select a mass action in Selling Products

Salestio automatically updates the Linked products in your list based on the configured Price & QTY Syncing Rule. If you want to update the products manually, check the bulk actions at the top of the page. You might want to do a manual update after making adjustments to your Price & QTY Rule to apply them right away.

Alternatively, you can select multiple items in the list using the checkboxes. Click the three dots at the top to access bulk actions only for the selected products:

Click the three dots to check the bulk action for the selected products

Check the alternative way to send and manage the products through Selling Lists, which allows sorting the items into different groups
List on Etsy: create new listings from Shopify products

If you have any unanswered questions, feel free to reach out to the team at support@salest.io, and we will do our best to help. Check out Salestio on the Shopify App Store.

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